.
To mark the celebrations of Pakistan’s 70 years of
independence, the leading food brand of the country, Peek Freans Sooper, a marque
of English Biscuit manufacturers, came up with a unique idea of breaking the Guinness
World Record for the largest cookie mosaic.
The Peek Freans Sooper’s team broke the record with a huge
Pakistani flag, made up of 150,000 plus cookies in white and green colour, and
measuring around 226.51 m2 (2,438.15 ft2). The cookie mosaic that was held in
Islamabad, was completed in 6.5 hours on the day of independence, August 14.
Dr. Zeelaf Munir, Managing Director and CEO,
EBM and the team with the Record-breaking Cookie Mosaic
|
The most significant aspect of this world record was that
after the successful completion of flag mosaic for Guinness world record, all
of the cookies used were distributed in custom built packages to different charities
across Pakistan. The cookies were prepared as per the hygienic rules, and monitored
by food inspectors all the time during flag mosaic preparations. The
participants used hand-sanitizers, hair, shoe mitts, and gloves just to ensure
each cookie remains clean and germ-free for consumption.
All the members of this remarkable event, including cricketers Shoaib Akhtar, Younus Khan, showbiz celebrities Adnan Siddiqui, Hareem Farooq and other well-known Pakistanis, took part in it with immense passion and excitement. They placed each cookie side by side to create the largest cookie mosaic. Their efforts finally paid off as soon as Guinness World Records’ team verified the challenge of breaking the world record as an achievement.
Speaking on the occasion, Dr. Zeelaf Munir, EBM Managing
Director and CEO, said, “We are a nation that is continuously rebuilding,
reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper
Hai Pakistan’ seeks to highlight this national positivity by disseminating
content that is the exact opposite of what the popular media continues to
cover.”
Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are
brimming with raw talent; surpassing the world’s expectations on each and every
pivotal moment and the participation of EBM sales and marketing team in this
historic event demonstrates the true spirit of every Pakistani.”
Congratulations to Pakistan and Peek Freans Sooper who made
the history by bringing home a Guinness World Records title on the day of the
country's 70th Independence.
Thank you Peek Freans for turning nation's Azaadi celebrations more
extraordinary and memorable. Indeed Sooper Hai Pakistan!
You can visit Peek Freans here:
Web: EBM
Facebook: Peek Freans Sooper
Instagram: Sooper Pakistan
Twitter: Sooper Pakistan
.
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