Review: Qurram, Maria's Duet Aaja Na Is About Searching The Soul Mate! (Cornetto Pop Rock)


The most-awaited duet of the Cornetto Pop Rock season 2, Aaja Na’ by Qurram Hussain and Maria Unera has been released. Produced by Qurram Hussain, the Aaja Na's music video has been directed by Amaan Ahmed who earlier directed Desan Da Raja by Qurram and Komal Rizvi. 

Styled by Ehtisham (ET), both artists had eight different modern and edgy looks for their new music video, Aaja Na narrates the story of lovers played by Qurram and Maria, living in parallel worlds. They both live in the same space and can feel each other’s presence yet are unable to reach each other, The song ends when the unseen barrier between them lifts and they come face to face during Cornetto Pop Rock concert. 

The video has a lot of colours, the sequences are fast paced, with different styling and amazing performances by both Maria and Qurram. 

‘A modern song like "Aaja Na" with Maria Unera could only be possible on a platform like Cornetto Pop Rock. I can’t wait for everyone to hear the final result of the hard work, and watch the video on Eid, which will be a special feeling’ said Qurram.

The director Ahmed shared his views about the music video, 'The concept of the video revolves around the notion 'so close yet so far.' The sequences show both Maria and Qurram in and around the same space without ever coming together in the same shot. Is it reality or is it just a figment of their imagination is for the viewers to find out. Visually, it is action packed.' 



EMI Pakistan To Release Music Albums By Zoheb And Other Artists After Eid!


Great news for Pakistani music enthusiasts! After Eid, the music label, EMI Pakistan will release music albums and videos of three singers; Zoheb Hassan, Asad Ahmed and Schaz Khan.

Starting in July, the first release will be Schaz Khan’s music video “Mein Udaan Hoon”. Following this, Asad Ahmed’s first solo album Rebirth with a video called Animal. In the end, singer Zoheb Hassan's music album Signature will be release with a music video for Silsalay. 

The label is hoping to support Pakistani musicians and video directors. It is also looking for fresh new talent to whom they can provide an opportunity to unleash their imaginations. In 2015-16 the label paid out Rs. 5 million in royalties to artists for their old work and is currently in the middle of processing the royalties for July 2016-June 2017. 

“We, at EMI Pakistan, are very excited about the upcoming releases, not only because this is our first spell of new releases, but also because all the videos have been produced by us. We are trying to set a new benchmark for music video production quality in the Pakistani market. Through these projects we hope to demonstrate our commitment to the music fraternity. EMI Pakistan wants to provide artists a promising platform upon which they can grow.” Zeeshan Chaudhry, COO of EMI Pakistan, commented at a press conference.

The music industry suffered a downfall a number of years ago following which there has been a dearth of good music coming out of the country and EMI Pakistan aims to continue the fight for artists’ rights whether it is copyrighting issues, piracy issues or getting anyone who uses a musician’s work to pay them for it. The organization is back to help the music industry flourish once again and to provide support to upcoming talent.



PIA Launched Mobile App To Boost Facilities For Its Customers

PIA Launched App and Web Check-In
Pakistan International Airlines (PIA) has launched the mobile application and online check-in facility to help and get feedback from for its passengers to improve the standard of its airline services.

The flyers will be able to book their tickets online, check-in through PIA’s official website or mobile app prior to arrival at the airport. After all the smooth progress through their ticketing, check-in, passengers would be allowed to rate PIA services. Passengers can web check-in 24 hours prior to the scheduled departure and up to 03 hours before the flight departure time.

This new launch of the Digital Transformation Programe is expected to facilitate PIA passengers by offering online and self-service know-hows. The mobile app will not only help PIA clients, but also the national flag carrier to increase its sales.

The newly launched online check-in facility is initially available for only domestic flights between Karachi, Lahore and Islamabad. However, it will soon be effected on all other domestic and international flights.

Speaking at the launching ceremony, held at a local hotel in Karachi, acting PIA CEO Nayar Hayat said, “Online check-in through the website and mobile apps is a step forward in our quest to improve passenger experience with PIA and we will continue to bring further improvements in order to facilitate and please our passengers”.

The app is available for both Android & IOS on the Google Play store.



Review - Ayesha Ibrahim Luxury Lawn Collection 2017 by ZS Textiles


Ayesha Ibrahim, known in the fashion world for her modern take on the traditional aesthetic, has launched Luxury Lawn collection 2017 in partnership with ZS Textiles. 

Being a part of fashion industry for almost two decades, Ibrahim has established herself as a name for elegance and trend. Her Luxury Lawn falls in line with what she is known for; the colors, the mix of eastern and western cuts, and the innovation in designs. The colors are summery, with a balance between bold and pastel hues. The prints are vibrant with floral patterns and a burst of aesthetically pleasant traditional design elements. 

Ayesha Ibrahim commented: ‘‘I am so excited for this collection. It is a perfect combination of east and west. The collection is inspired by the modern designs yet is very close to home in terms of color palette. Lawn has become the go-to fabric for summer in Pakistan, mainly because it is very easy to maintain and comfortable to wear. I have tried to style it in a way that it doesn't only give comfort but also looks beautiful when worn.”

ZS Textiles has gradually earned the recognition of becoming one of the leading Textile Company in Pakistan, backed by its expertise and efficiency, the company caters to domestic and global clientele. When it comes to the textile requirements of a company, ZS Textiles is a one stop shop. As an industry leader, ZS has always patronized the approach of investing hard and high levels of commitment for every assignment in order to ensure maximum customer satisfaction.

The collection is now available online. Let's check out some of the designs from the new collection.




Xiaomi Brings Redmi 4X To Pakistan In Partnership With Smartlink Technologies

With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market
One of the world’s leading technology company, Xiaomi, launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Mooroo and Sufiyan

Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver, who made audiences dance to their favourite tracks. 

The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.

Zain, Mira Sethi and Yasir
Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Zain, Yasir and Ahmed

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

 The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents including Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Key features of Redmi 4X:

• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
• 4100mAh battery
• 13MP camera with PDAF; 5MP front camera
• 5-inch HD display
• Dual SIM (3-choose-2 hybrid SIM tray)
• LTE support
• 3GB RAM + 32GB Flash
• Up to 128GB microSD expandable storage
• Rear fingerprint sensor
• Available in Black

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting edge technology should be made accessible to everyone. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Smartlink Technologies

Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. We live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.