Tabba Heart Institute's Project DKL creating awareness about heart diseases and stroke prevention


Heart ailments including strokes are the prominent causes of death. Every year nearly 17 million persons die due to heart diseases. This number of deaths is higher than other serious illnesses for example cancer, HIV, malaria etc.

On World Heart Day, celebrated on 29th of September, Pakistan’s most comprehensive cardiology services providing institute Tabba Heart conducted a session on how to keep a check and balance on blood pressure and spread awareness about all heart diseases, cardiac arrest and stroke prevention through their Project Dil kay Liye (#ProjectDKL).

As a part of the project DKL, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017 to create awareness about healthy heart encouraging people to focus on their heart’s well-being and keep it healthy and thus reduce the risk of heart diseases.

During the activation of Project DKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check-ups done.

So, avoid oily and junk foods. Eat variety of fruits and vegetables. Don’t forget to give up smoking, do regular exercise to keep yourself fit and fine with a healthy heart.

For more information, 

Follow Tabba Heart on Facebook .



Event Coverage - Blue Band Margarine And Special Olympics Pakistan Organized Both Buddy & Me Race


Blue Band Margarine with collaboration of Special Olympics Pakistan organized a one of its kind event Both Buddy & Me race to bring inclusion towards differently-abled children to create awareness about inclusive society.

Blue Band Pakistan, the leading spreads brand for over 25 years, launched its campaign ‘Achai Barhnay Do’ this year with the aim to create an inclusive environment for children. As an advocate of children’s growth and development, Blue Band aims to reinforce the importance of social inclusion for parents, guardians to teach children the idea removing barriers for differently-abled kids through Achai Barhnay Do initiative.

Society puts a lot of focus on child’s health and well being which is imperative, however, often the most important lessons of empathy and acceptance that are essential for character building are missed. 

Blue Band Pakistan not only started the conversation about inclusion, but made an effort by joining hands with Special Olympics Pakistan for organising the ‘Both Buddy & Me’ race at Beach Luxury Hotel. The race was conducted at Pakistan’s largest inflatable race course where kids were paired up in a buddy system with differently abled kids to finish the obstacle course together as a team. This helped bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games. 

The race hosted a crowd of over a thousand people which included many celebrities with their families namely Syra Shahroz, Nida Yasir, Shahroz Sabzwari, Zhalay Sarhadi, Shaista Lodhi, Sunita Marshall, Amma Sheikh, YBQ, Muznah Ibrahim, Adnan Shah Tipu, Mohib Mirza, Amna Malik, Faysal Qureshi, Salman Sheikh and Hira, and Hassan Ahmed. The race was hosted by Faizan Haque with special performances by Khaled Anam and Asim Azhar.

Director Foods & Refreshment Unilever, Farheen Salman said, “This event not only brought the topic of inclusion to the forefront, but also provided the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”

Founder Special Olympics Pakistan Ronak Lakhani expressed her appreciation for Blue Band’s initiative, ‘This event has been a step towards spreading awareness. It helped us celebrate inclusion and spread the goodness. Achai Barhnay Do.’



UBL Independence Cup: Enjoy Pakistan XI vs World XI Hits DRM LiveStream


Today is your day to enjoy the match between PakistanXI vs WorldXI & all the match hits exclusive DRM livestream.

While the passionately celebrated champion’s trophy hangover is settling down, cricket enthusiasts are completely sold to the compelling joy of having International Cricket touch base with Lahore, once again. 

With the same energy, dedication and passion, Lahore is all set to welcome the UBL Independence Cup series Pakistan vs. World11 T20, at Gadaffi Stadium kicking off on the 12-15th of September 2017. 

The three match tournament that is to be called ‘The Independence Cup’, will re-ignite the spirit of  Pakistan’s 70th anniversary, bringing to the field the most explosive and known international players from all parts of the world to play against Pakistan.

To make the event a phenomenal success like the Pakistan Super League, The Content Company (a subsidiary of Blitz Advertising), Trans Media Group and ITW will replicate the magical experience of witnessing cricket at its best through DRM - based exclusive live-stream at Independence cup 2017 livestreaming, bagging astounding success once again.

PCB is hosting a solid comeback of International Cricket on Pakistani soil, which is an undoubted reinforcement and reconciliation of faith in the ability and competency of the brand Pakistan. It is also an inspiring opportunity to gloat all the critics of hosting such events in Pakistan by launching a successfully rich and stirring event that holds the hearts of millions.

Ahsen Idris, CEO Blitz Advertising said, “Following the success of PSL, international cricket has finally come back to Pakistan. Being the first agency in Pakistan to acquire media and remarketing rights for an international series (TV + Digital), the Blitz group and our partners are honored to be a part of this endeavor and we are aligned across all mediums to make this event an eyebrow raiser across Pakistan’s media landscape.”



Review - Cornetto Pop Rock: Momina Mustehsen’s Jee Liya Is About Finding Happiness


At the end of the second season, Cornetto Pop Rock brings a new music video titled ’Jee Liya’, featuring Pakistan’s favourite singer Momina Mustehsen. The lyrics and music composition is the work of Abbas Ali Khan and the video has been directed by Dawer Khan with Asad ul Haq as executive producer.

The meaningful lyrics explain how one should never stop living despite the odds. It is about the stories of our daily survival. The song is all about moving past yesterday and cherishing each moment as it comes, without glancing back.


The music video portrays Momina as a young female, who with her friends enjoying life as it comes. The theme for the video is finding happiness in small things in life despite all the hardships and obstacles that cross one’s path.

‘Jee Liya is a song inspired from our stories of survival. I always aim to use my music as a medium to inspire people, to keep themselves going, strong and brave even in the light of negativity around them. If you have ever fallen down, lost hope, gathered yourself up and bravely moved on, Jee Liya is a song that will hopefully connect with you.’ expressed  Momina Mustehsen. 

The second season of Cornetto Pop Rock 2 brought mesmerizing four solos and two duets along with the biggest hit of the season, the patriotic music video ‘Sabz Safaid Rang’ especially made for Independence Day 2017.

Cornetto Pop Rock 2 is the second season of famous Cornetto Pop Rock, a 360O music platform, which aims to revive the pop and rock culture among Pakistani youth by arranging music concerts across Pakistan. It has released six music videos each season with the most wonderful pop and rock stars of the country.