Pakistan's First Ever Film Festival To Be Held In New York


Pakistan’s first ever Film Festival is going to be held in New York in the first week of December. The festival will screen some of the best films including Oscar nominated “Mah-e-Meer”. 

The other films will include Dobara Phir Se, Lahore Say Aagey, Actor in law, Academy award winner Sharmeen Obaid’s animated film 3 Bahadur, Dukhtar, Dance Kahani and Ho Mann Jahaan.

The Pakistan Film Festival is the result of the continuous efforts of Dr. Maleeha Lodhi, the Permanent Representative of Pakistan to UN. The aim of the event is to promote the local industry and soft image of the country among the Ambassadors and Representatives accredited to UN. The top lot of Pakistan’s film industry and media persons will also attend the event.

Frieha Altaf, the CEO of Catwalk Event Management & Productions who is handling the PR of the two day festival, said, “The Pakistan film festival 2016 will bring in a selection of some of the finest films coming out of the Pakistan Film industry after decades of its struggle and revolution. There is already a great buzz in New York for the event.”

The Pakistan Film Festival is part of Catwalk Event Management and Dr. Maleeha Lodhi’s continuous struggle to present country’s art, literature as well as all kind of cultural activities; reflecting the prominent features of the nation. 

The previous work in this regard includes Pakistan Festival London 2007, the street parade at Regent Street- London was followed by a festival in Trafalgar Square. It was attended  by Pakistan’s famous designers, singers, actors and sportsmen. The Samsung Galaxy Note 5 launch in 2015 at Lincoln Centre, New York was also the work of Dr. Lodhi and Frieha Altaf.



Mein Hero Is A Journey Of Finding A Hero Within Oneself


Mein Hero (I am a hero) is an initiative for the youth of Pakistan. It took 8 months, 3 schools, 750 participants and over 200 plus hours to develop “Hero” storylines by combining narratives, values, problem solutions and story writing skills of students to understand local issues and importance of individual actions.

The selected inspirational stories have been converted into comic books and adapted as theatre plays. These will also broadcast via radio in future. It is also converted in a short documentary.

The initiative is taken by AzCorp Entertainment, a for-profit social enterprise, to celebrate and enable unsung heroes of Pakistan, who represent the true spirit of a hero by making a positive change in their respective communities.

The vision is to relate heroes through thought provoking dialogues, critical thinking, social consciousness and positive approach. It provided meaningful and entertaining storytelling comprising of civics, social justice and gender equality based themes.

The ceremony held at NAPA was a token of appreciation from participants to unsung heroes like Mahnoor Baloch who runs her own driving school and Sohail Khan who runs a school with free education to poor children. It included the launch of small teasers of their journey and role for the benefit of community.

Along with this the ceremony also staged a play, written and performed by the participants from three partnered schools in Liyari, Shireen Jinnah Colony and Malir. The theatre play gave message about inter-faith harmony, multiculturalism, challenges faced by the communities and taking ownership of social problems.


Alliance Of Alpha Supermarket and EZDAAM


Alpha Supermarket and EZDAAM.com collaborated to offer customers a unique online 24 hours round the clock grocery shopping experience and delivery service. It will offer convenience and reliability while ordering groceries and other exclusive products online.

Alpha Supermarket is the exclusive partner of Tesco in Pakistan. The products will include Tesco Goodness, Tesco Finest and Tesco Every Day. EZDAAM is the digital commerce platform for retail shopping in Pakistan; it believes in enhancing the customer’s online shopping experience through building a name of trust.

Through this strategic alliance, EZDAAM will offer online groceries from Alpha supermarket; along with home delivery service by making customer’s shopping experience better.

Adnan Hamid, the CEO of Alpha supermarket states, “We are here to provide our customer excellent products and service that fulfill their need at the right price & convenience; our friendly, knowledgeable and professional staff will help and assist, educate and empower our customers.”

He also said that with EZDAAM collaboration, Alpha supermarket will take customer’s shopping experience to another level of accessibility and comfort. Fakhr-e-Alam, the founder and owner of EZDAAM, aims to offer convenient and trustworthy grocery shopping solution for Pakistan’s customers at their door step.

The contract signing ceremony of EzDaam.com & Alpha Supermarket/TESCO was attended by a large number of TV and Film celebrities. 



Infinix Shakes Up The Market With Zero 4 and Zero 4 Plus


Infinix is a trusted name among mobile phone enthusiasts due to its reputation as a leading mobile device manufacturer in more than twenty countries globally. Now once again, Infinix is shaking up the mobile market with new flagship ZERO4 and ZERO4 Plus mobile phones. 

The new devices with faultless configuration of advanced hardware and software, are designed to appeal the lifestyles of all tech-enthusiasts. The new smart phones have attractive sleek look with 5.5 inch full HD IPS display, 1920 x 1080 pixel resolution, 440 PPI, making them a perfect choice for capturing dream photos. 

Zero 4 features 16 megapixel main camera with OIS, laser autofocus (laser AF), 4X Sharper Zoom and f/2.0 lens and 8-megapixel front camera with LED flash, optical image stabilization. The new version runs android version 6.0 Marshmallow with X0S.

A powerful camera, an efficient battery, and big RAM defines the magnificent device ZERO 4 Plus. It has an impressive 20.7-megapixel main camera with f/2.0 large aperture and 13 megapixel front camera. Its powerful hardware, HELIO X20 10-core TRICLUSTER processor, provides lesser energy consumption and smooth operation. The perfect configuration of 32GB ROM and 4GB RAM helps in capturing and storing HD photos and videos.

For the convenience of photographers, Infinix is presenting manual adjustment camera interface with both smart phones. The combination of manual aperture, shutter speed, color, ISO and brightness, boosts the visual creation experience. The new optical anti-shake algorithms allows excellent shooting experience by enhancing stability and image quality. The Laser AF technology ensures sharper photos for macro photography and low light environments.

Infinix’s both smart phones ZERO4 and ZERO4 Plus are ideal devices for all tech-enthusiasts because of their cutting-edge technology and reasonable price. 

If you want to take crystal clear photos with accuracy, order your Infinix at Yayvo

For any inquiry, contact Infinix here:



Review - Oriflame's Milk & Honey Gold Nourishing Hand & Body Cream


Milk and Honey are considered as the most effective ingredients to maintain the beauty of skin, and this is the reason women love to buy skin care products containing both milk and honey. However, not all skin care creams are as effective as they claim and this makes really difficult for women to find a truly useful cream.

Being a skin care conscious woman, I also prefer to use creams that are helpful in nourishing the skin in true sense. Me and my sister always go for those creams that have natural ingredients as they are less harmful. Recently, we tried Oriflame’s Milk & Honey Gold nourishing Hand & Body Cream and found it very promising product because of its organically sourced extracts. The result was astonishingly extraordinary and made us really happy.

Let’s take a look at the brand’s claim

The Brand Claims:

Oriflame is a Sweden based 50 years old organization with corporate offices in Switzerland, and covering more than 60 countries. It is a direct selling cosmetics company offering wide range of high quality beauty products. 

Oriflame has created a wide range of Milk & Honey Gold collection with rich formulations to nurture face, hair and body. The Milk & Honey Gold nourishing Hand & Body Cream has nourishing ingredients for example Glycerin, Triglyceride, Aqua, Cetyl alcohol, Paraffinum liquidum, Parfum, Butyylene Glycol, Stearic acid, Palmitic acid, Phenoxyethanol etc.

Our Verdict:

Honestly speaking, Oriflame’s Milk & Honey Gold nourishing Hand & Body Cream gave us 100 percent result that we were looking for in a skin care cream. The daily use of it gives a pampering effect due to its very light texture that feels pleasant on skin. It moisturizes the skin perfectly and deeply leaving it soft and smooth.

It blended well with our combination skin and gave a good coverage even with a very small quantity. It means, that a single jar is enough for a couple of months. Its non-greasy formula is the best thing we admire most about it. The cream has good absorbency quality without any sticky or oily effect.

One more thing that we would like to especially mention here is its refreshing fragrance. It is not very strong, yet it still uplifts your mood with the mild flowery fragrance.


Oriflame’s Milk & Honey Gold nourishing Hand & Body Cream comes in 250 ml plastic round jar with golden color seal. Since, it is big in size, so it is not a travel friendly. However, it is beautiful enough to keep on dressing table.


Oriflame’s cosmetics and Milk & Honey Gold nourishing Hand and Body Cream is easily available online on their official Website: Oriflame

It can be ordered through Oriflame’s authorized consultants in your area as well.


This is our first ever experience with Oriflame’s Milk & Honey Gold nourishing Hand & Body Cream and we can conclude our review with these words that all of you would love to use it because of its non-greasy formula. Our rating is 5/5. 



Review - Exotic African Hot Chilli Sauce By Chatkhaar


Every one would agree that tasty spicy sauces, chutneys and pickles are the best way to compliment any cuisine. It is also a fact that not all sauces are great in taste and it’s really hard to find a scrumptious sauce in the market.

However, our problem for a real yummy and spicy sauce has been solved by Pakistan’s most premium brand “Chatkhaar”. Like its name, the brand adds “Chatkhaar” (spicy flavor) to our meal by literally bringing the flavours of different regions and countries on our dinning tables.

Launched in 2012, Chatkhaar is offering a wide variety of ethnic chutneys, exotic sauces and unique pickles. It is important to note that Chatkhaar’s all products are made in 100% Olive Oil. The addition of olive oil makes the sauces, chutneys and pickles very healthy. The health benefits of olive oil are numerous; it is rich in vitamin E and antioxidants which help in fighting several ailments.

Chatkhaar’s exotic sauce range includes African Hot Chilli Sauce, Moroccan Harissa Sauce, Chilli Garlic Sauce, Mango Chilli Sauce, Arabian Garlic Sauce, Honey Mustard, Sweet Chilli Sauce, Portuguese Piri Piri Sauce, and Moroccan Harissa.
African Hot Chilli Sauce

Chatkhaar’s new product African Hot Chilli Sauce is a real treat for all the spice lovers. It is a best choice to serve with any food including Fried meat, rice, kebabs, snacks, burgers, fries, sandwiches, pasta, etc. We tried the sauce with rice, kebabs and sandwiches. The sauce added a unique zesty taste to each dish.

The African Hot Chilli Sauce is a balanced taste of spicy and tangy ingredients. The presence of garlic, ginger, sugar, citric acid and chillies makes it very hot and sizzling condiment for any main dish. The moment you taste the sauce, you will be jolted by the high spices along with the strong flavour of citric acid but in a moment of fraction it will be balanced by the sweetness of the sauce. 

The bright red colored sauce has ideal consistency; it is neither thick nor watery. This is the thing we really liked about this African Hot Chilli Sauce.

It can be used not only as a complimentary sauce, but also as a marinade for making different recipes. Due to its spice intensity, it is safe that you should taste it first before giving it to your kids.


Chatkhaar’s whole range of sauces, chutneys and pickles are easily available on their website and other stores. 
You can order online at Chatkhaar Shop



Review - Fair & Lovely BB Foundation + Fairness Cream


Last week we came across a small Fair & Lovely stall in a shopping mall. The representative girls asked us to try a new product by the same brand. They showed us the Fair & Lovely BB cream. The price was so cheap that it tempted us badly and we instantly decided to buy it.

We used this BB cream for few days and today we will share our review about it. Let's have a look at the brand's claim.

The Brand Claims:

New fair & Lovely BB cream is an expert product that brings together foundation and advanced multi-vitamin fairness cream, for instant fair look, coverage of dark spots and blemishes. It evens skin tone and gives sun protection because of its SPF 15. It has a matte and non-oily feel.


The packaging is a small tidy tube with a white color cap. Due to its small size, it can be labelled as travel friendly. You can even carry it in your shoulder handbag without any problem. It doesn’t leak in my bag, so I can say that it is safe to carry it in your bag.

It contains 18 gm of Fair & Lovely BB foundation + fairness cream.

Our Verdict:

This BB cream gives natural look with non-oily effect. The texture is neither very thick nor thin, and due to this balanced consistency it gives a nice smooth look. The texture is awesome to hide skin blemishes and dark spots. The foundation + fairness BB cream provides sun protection because of the presence of sunscreens SPF 15. There is a specific strong smell or fragrance like some fruity thing with a touch of a rose.

The fair & Lovely BB cream has matte finish and upon applying with finger tips, it gives an even blended look without shine. The matte formula is not very favorable for dry skin tone as it is not helpful in moisturizing the dry skin. However, for normal to oily skin, it is a good combination BB cream.

There are no shade options available in this BB cream. The only one shade available is workable for medium complexion. Its shade looks extra whitish on dark skin types, while for fair ones; this nude shade BB cream is a little bit darker.

It is a product that can be suitable for women who love to have non-oily textured BB cream with strong fragrance. It will be highly suitable for them. But, for those women who like to have some extra moisturizing effect, will not like it to use it. 

However, for normal / combination skin, the non-greasy effect and long lasting moisturising effect can be very helpful in the winter weather.


Fair & Lovely BB Cream is easily available in shopping malls.


This is our first ever experience with any Fair & Lovely product. We can conclude our review with these words that some women would love to use this Fair & Lovely BB Cream while there will be some women who would be hesitant to use it because of its single shade with matte formula.

It can be said that it is tricky product with a complex results depending on user’s experience. For combination skin, Fair & Lovely BB cream is a nice option. 



Recipe - Chicken Jalfrezi


Jalfrezi is a delicious gravy that mostly cooked with a variety of ingredients. You can add different vegetables and cheese to make a dish of your choice.

It can be cooked only with vegetables but you can also add meat in it. Chicken, fish and prawns are some of the most favorite meat that can be added in Jalfrezi.

I usually follow my own recipe to make jalfrezi. But, today, I cooked Chicken Jalfrezi for my family with a Mehran Recipe Mix. This is my first time to use a recipe packet for making Jalfrezi.

If you say, what would be my review of this Mehran Jalfrezi Spice Packet. My review will that this Mehran Recipe Mix is very simple to follow. The taste is simply great and me and my family loved it.

So, let's start our recipe.


Chicken 750 gms
Tomatoes 5
Onion 2
Capsicum 2
Green Chillies 3-4
Yogurt 1/2 cup
Ginger 1 tbsp
Ginger Paste 1 tbsp
Garlic 1 tbsp
Lemon Juice
Vinegar 1-2 tbsp
Oil 3-4 cup
Mehran Jalfrezi Recipe Mix 1 packet


Blend 3 tomatoes with 1 onion and keep it aside.

Mix 4 tbsp Mehran Jalfrezi Recipe Mix in Chicken with yogurt. Marinate it for 20 minutes.

Mix rest of the spice mix in vegetable. Keep it aside.

Heat Oil, add blended tomatoes, onion mixture in it. Fry for few minutes.

Add ginger and garlic paste. fry it well.

Add Chicken and vinegar in it and fry for 3 minutes.

Now cover it and let it cook till chicken becomes tender and oil comes up.

Now add ginger julienne, vegetables and green chillies.

Cook for 2-3 minutes.

Squeeze lemon juice. Mix and remove.

Serve with boiled rice.



Amir Adnan & Huma Adnan Will Showcase At The DIL Gala Of Life


Amir Adnan and Huma Adnan will be exhibiting their collections in a solo fashion at the DIL Gala of Life, on November 11th, 2016 in San Francisco.

Pakistan’s lead choreographer, Imran Kureishi will direct the exciting show. Amir Adnan and Huma Adnan will be showcasing their signature collections that retains an aura of ethnic mix, for the upcoming season.

Speaking about the DIL event, the dynamic duo states, “We are really excited to be coming to the DIL gala. We are very happy and honored to see expats and Pakistanis living abroad that support Pakistan so dearly. We are looking forward to see everyone who comes out to support this cause”

The Developments in Literacy (DIL) is an organization working for the education and empowerment of underprivileged students, especially girls. DIL is operating student-centered model schools; and providing high-quality professional development to teachers and principals across Pakistan.



Lifebuoy Broke Guinness World Record On 9th Global Hand-Washing Day


Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds on  the 9th Global Hand washing Day (GHD) together with famous celebrities and 20,000 participants. It  was the biggest GHD event in Pakistan.

Global Hand washing Day is an annual awareness day celebrated in over 100 countries worldwide. It aims to put the spotlight on hand washing with soap as a lifesaving habit.

Through this initiative, Lifebuoy will save many precious lives, as each high five will lead to teaching 5 kids the act of hand washing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform.

Hand washing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Hand washing with soap is a simple action, but one that can make a big difference.

Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and is aiming to change the hand washing behaviour of one billion people by 2020.


Cornetto Pop Rock Presents Ye Zindagi By Noori


Cornetto Pop Rock announced the launch of sixth and final music video YE ZINDAGI, performed by Noori. The song is written by Ali Hamza.

The video is produced by the Frame Collective and directed by Aleena Naghman with Hamza Yousaf as Director of Photography. The song features a refreshing rock music and style, the reminiscent of Noori.

Talking about the video, lead vocalist and guitarist of band Noori, Ali Noor said that the setting of the video and the locations used depict the lighter side of life amidst the struggle for aims and ambitions.

“Ali Hamza wrote the song about the fact that despite all the hurdles one faces, life has to move on. Regardless of the twists and turns that keep changing the pace of life we must ensure that our focus is on the prime objective of living life to the fullest; to discover things in life, explore one’s capabilities and to learn and re-learn from our mistakes.”

The rock maestro also said that he thoroughly enjoyed being a part of Cornetto Pop Rock Season 1, created by BodyBeat Events & PR and Empact Activations, as he believed the platform can help revive the country’s music industry. 

“It was a great experience working with Cornetto Pop Rock. The platform has a lot to offer to the music industry and certainly has a bright future. One thing that I appreciated throughout the campaign was the level autonomy that we had while working on the songs, which allowed us to apply our ideas and concepts. While on the other hand there was a lot that we learned during the process. I think BIY music couldn’t have gotten a better start than this since we are all for creating original music for the public that reflects feelings and emotions they can relate to. We are pleased that Cornetto Pop Rock provided this opportunity and we wish them all the best. I hope that they come in bigger and stronger next year.”



Use Yogurt For Healthy Skin And Hairs


Yogurt is the best home remedy for skin and hairs. There are so many nutrients in yogurt that help human skin and hairs to gain extra health in many ways.  Women have always used curd as beauty supplement for a healthy skin.

Plain yogurt has marvellous effects on skin. When applied directly to face without mixing any thing in it, yogurt helps in natural oil production. It alleviates the problems related to pimples and acne.

Curd has anti-inflammatory properties that help in reducing skin rashes and acne redness. It also moisturizes the dry skin in all seasons and gives extra help in tightening facial tissues. Thus helps as anti-ageing agent.

If you regularly apply plain yogurt on your face, within few days you will see a change in skin texture with diminishing blemishes and freckles.

Yogurt is also an excellent hair mask and conditioner for dry scalp. Women use yogurt, mixed with different things, to enhance the health of their hairs.

Plain yogurt when applied directly to hairs reduces dandruff problem, gives extra shine and enhances natural healthy texture.

Yogurt hair mask is also good for speedy hair growth, because it reduces split ends and promotes hair follicle growth.