Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds on the 9th Global Hand washing Day (GHD) together with famous celebrities and 20,000 participants. It was the biggest GHD event in Pakistan.
Global Hand washing Day is an annual awareness day celebrated in over 100 countries worldwide. It aims to put the spotlight on hand washing with soap as a lifesaving habit.
Through this initiative, Lifebuoy will save many precious lives, as each high five will lead to teaching 5 kids the act of hand washing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform.
Hand washing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Hand washing with soap is a simple action, but one that can make a big difference.
Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and is aiming to change the hand washing behaviour of one billion people by 2020.