World Diabetes Day: #ItsTimeToAct With Novo Nordisk And Wasim Akram


All over the world, the month of November is remembered as the "Diabetes Awareness Month". This year, during 10th to 20th of November, Pakistan's legend cricketer Wasim Akram along with a global health care company Novo Nordisk is initiating a campaign to fight against diabetes by creating awareness and providing easy solutions to keep the disease away or maintained.

The campaign's main theme can be understood through a video that how the diabetic Wasim Akram, well known as Sultan of Swing, maintained his diabetes and led a normal life only through controlling his diet, daily exercise, and taking proper medicine.


At a very young age Akram was diagnosed with diabetes in 1997, however he never let it overshadow his life and emphasized on healthy lifestyle . This is the reason he is considered as an inspiration for all of the people who have diabetes.

To further create awareness and involving everyone, there is a contest going on in which anyone can participate. All you have to do is to upload his or her daily fitness routine photo with hashtags #ItsTimeToAct and #ChangingDiabetes on Twitter, Facebook or Instagram.   and the entry is applicable. At the end of the challenge, 10 lucky entries will win signed merchandise from Wasim Akram.

Wasim Akram who is also a Novo Nordisk Ambassador said, “Today prevalence of diabetes is shocking and I feel proud to be part of a movement that challenges you to act right in order to live healthy with diabetes. I am looking forward to witnessing my fellow countrymen take part in the challenge and experience the benefits of staying fit”.

The challenge will run through the weeks and will reach its peak momentum on November 14 - World Diabetes Day. Other celebrities alongside the legend will take part in the challenge themselves to further strengthen the goal of effective diabetes management.

The mission behind this challenge is to promote a healthy lifestyle through social media. The importance of staying physically fit is crucial to maintain diabetes and with Novo Nordisk as one’s companion this is possible with more and more ease with each passing day. 

The campaign's winning images or videos will be shared across the border to ensure far and wide manifestation. Recognition of people who are responsible for inspiring so many others is an integral pillar of this mission. Social media and humble awards aim to celebrate these special stories as well as to honor the dedication and commitment of those who know what it takes to act at the right time. 

So, this 'World Diabetes Day' let's pledge to act at the right time and make the right choices.