Lifebuoy Broke Guinness World Record On 9th Global Hand-Washing Day

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Lifebuoy broke the Guinness World Record of Most Number of Double High-Fives in relay in 60 seconds on  the 9th Global Hand washing Day (GHD) together with famous celebrities and 20,000 participants. It  was the biggest GHD event in Pakistan.

Global Hand washing Day is an annual awareness day celebrated in over 100 countries worldwide. It aims to put the spotlight on hand washing with soap as a lifesaving habit.

Through this initiative, Lifebuoy will save many precious lives, as each high five will lead to teaching 5 kids the act of hand washing. Lifebuoy aims to save more and more lives this way under the ‘help a child reach 5’ platform.

Hand washing with soap is one of the most cost-effective ways to reduce preventable diseases like diarrhoea and pneumonia – the main causes of child mortality. Millions of parents across the world do not have the same privilege often because of a simple lack of hygiene awareness. Hand washing with soap is a simple action, but one that can make a big difference.

Lifebuoy runs the world’s largest hygiene behaviour change programme and has already reached over 337 million people across the globe since 2010. As part of Lifebuoy’s commitment to decreasing child mortality and is aiming to change the hand washing behaviour of one billion people by 2020.

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Lifebuoy Hosted Biggest CSR Campaign In Pakistan

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Lifebuoy hosted an event that raised the bar for all CSR campaigns in Pakistan that witnessed over twenty thousand registrations at PAF Museum. Fahad Mustafa along with many other celebrities pledged to wash our hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain. 

Celebrities all over the country were excited to be apart of  High 5 Save 5 and called our to their fans to be a part of this campaign, amongst there were, Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others. 

A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like hand washing with soap - one of the most effective and low cost prevention for illnesses like diarrhea and pneumonia.

Unilever Pakistan through its brand Lifebuoy co-founded Global Hand washing Day in 2008 with public and private partnerships. The day which is now is now celebrated in over 100 countries across the world has served as a powerful platform to extend the message of health and hygiene to billions. Through its social mission, Lifebuoy soap aims to impact over a billion lives around the world by 2020.

This year Lifebuoy is striving to make a difference through collective effort and save precious lives by encouraging people to High 5 for Hand Washing. People gathered at PAF Museum Karachi on 22^nd October to participate in this grand event. For each High5 collected, Lifebuoy aims to inculcate the healthy habit of hand washing with soap by teaching them the importance of washing their hands with soap at key occasions, before meals and after the restroom.

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Safeguard Hygiene Movement Takes Pakistan By Storm

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Continuing their “Sehat o Safai” School Education Program, this Independence Day, Safeguard has pledged to educate 2 million kids across Pakistan on importance of health and hygiene.

Commander Safeguard’s latest Mission Clean sweep adventure is finally out. The new “Jungle Main Mungle” episode is not only hilarious.

You can watch the video here.

The animation has a star-studded cast including Alyy Khan as Commander Safeguard, Ahmad Ali Butt as Dirtoo, Bahroze Sabzwari as Ghunsanna and Bushra Ansari as Dirty. It also has incredibly sophisticated animation technology, and the song is done by Shuja Haider and Ahmad Ali Butt.

Safeguard has been leading since 2002 to empower kids to become health and hygiene champions. Perhaps the hallmark of this campaign was the birth of Pakistan’s first superhero, Commander Safeguard, created to augment educational material on health and hygiene. 

 Commander Safeguard series ended up doing much more than revolutionizing health and hygiene education though: it transformed Pakistan’s animation industry, and also became an international phenomenon. Safeguard, as the pioneer in animated series, also partnered with 3 Bahadur, an animated movie production by Oscar winner Sharmeen Obaid Chinoy, again revolutionizing the perception of heroes to Pakistani youth everywhere.

Commander Safeguard and the associated Safeguard School Education Program are great examples of how private sector brains can contribute to public sector good. Over the years Safeguard has educated 12 million+ kids at the grass root, primary school level with special support in this cause from key partners Pakistan Medical Association and Infectious Diseases Society of Pakistan. This year again, Safeguard Mission Clean sweep will be playing in schools starting 15^th Sep.

Safeguard has stayed true to its cause of spreading the message of health and hygiene. 

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