BB Events
& PR & Empact Activations hosted the grand and majestic finale of the national series of concerts
for Cornetto Pop Rock.
Six music videos will ignite the fans of Pop and Rock
all over the world. The Finale concert hosted over 5,000 students from all over
Islamabad who witnessed history in the making.
The star-studded line up kept
the audience roaring for 3.5 hours at a stretch. Anoushey Ashraf started the show with the Islamabad auditions winner, Sami Qureshi (from AIR University), followed by
rocking performances by Zoe Viccaji, Umair Jaswal , Noori and Ali
Azmat. If that’s not enough, Cornetto Pop Rock showcased a
one-of-a-kind light show that has only been witnessed in international concerts
aboard.
The biggest surprise of this star studded night was, the very popular Quratulain
Baloch joining Noori on stage to unveil their QB’s solo track for Corentto Pop Rock.
Cornetto Pop Rock showcased 4 brand new tracks at this concert.
Two solos by Noori, and Ali Azmat and two duets of ‘Umair
Jaswal and Zoe Viccaji’ & ‘Ali Azmat and Noori’. Never has Islamabad
witnessed so much energy, enthusiasm and excitement!
Cornetto Pop Rock is a series of
concerts that will take place once a year in Karachi, Lahore and Islamabad specifically
for university students. This year the concerts were held on:
·
Karachi
– 15st April 2016
·
Lahore
– 06th May 2016
·
Islamabad
– 21st May 2016
The concept behind this platform is to revive
the pop & rock culture among the youth. The 2016 line up of performers includes
maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, Umair Jaswal,
Quratulain Baloch & Zoe Viccaji.
There will also be two specular wild card performances
by Q
from JoSh and the Pakistani superstar Ali Zafar.
The daring playfulness of Cornetto provides the
young adults of Pakistan a much-needed platform to express their feelings and
passions. Music is a form of art that gives expression to what cannot be put
into words, as well as what cannot remain silent. Cornetto has been associated
with promoting young local talent since 2008 when it partnered with leading
bands to release songs, followed by Cornetto Music Icons and very recently, the
much celebrated film Karachi Se Lahore.
Given the brand’s historic association with the
music scenario in Pakistan, it is proud to announce Cornetto Pop Rock
for the youth of the country, a platform dedicated to reviving music in
Pakistan, armored with an ensemble cast of artistes unlike any other. Towards
this end, university students who are also music enthusiasts looking for their
big break will be taken under the mentorship of renowned music icons of the
country and will be provided a chance to not only learn from them but also play
with them.
Cornetto pop rock is set to release 6 Music Videos in May/June/July
2016 which includes three duets and three singles by Pakistan’s
biggest pop and rock idols. The duets include, for the first time ever the two
rock legends Ali Azmat and Noori,
the first international collaboration of Q from JoSh and Komal Rizvi, and the much-awaited
Umair
Jaswal and Zoe Viccaji. The singles will include songs by Ali
Azmat, Noori and Quratulain Baloch. The six music videos are conceptualized by Empact
Activations and BB Events & PR and will be
directed by the one and only Amaan Ahmed from Uncut
Studios.
Cornetto pop rock will not only
be showcasing the POP-ROCK culture through its music talent but also styling by
Pakistan’s most renowned designers. The panel of designers includes Nomi
Ansari, Deepak Perwani, Munib Nawaz, and Aamna
Aqueel, with make up by celebrity stylist Beenish Pervaiz in Karachi and Juju from Tony n Guy in
Lahore.
Cornetto pop rock opened its doors to university bands by
providing them a larger then life opportunity to open shows in Karachi, Lahore
and Islamabad. Auditions for the bands were held in three cities; only to choose
the most deserving talent to open the cornetto pop rock concerts. These
university bands will be given
the opportunity to share the stage with Pakistani legends and showcase their
talent.
Pop
Rock Generation wouldn’t have been possible without the support of the dynamic Mr
Asad Malik (senior brand manager- Cornetto) who had the following to
say on the occasion:
“Cornetto is a brand
that believes in helping youth express themselves. The most genuine form
of this expression manifests itself through art forms – be it music, films, or
other crafts. This year we have developed a very unique ‘pop rock’ platform
which aims to rekindle the passion of music in colleges across Pakistan by
combining the talents of some of the biggest musical stars of the country and
giving college bands a chance to rub shoulders with them.”
For details visit Cornetto Cupidity
