Junoon Is Reunited For Peek Freans' Sooper Junoon Concert

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Pakistan's Sufi Rock band Junoon is all set for one more live concert after 13 years gap on December 25 at Airmen Golf Club, Karachi. The efforts to reunite world famous Sufi Rock band were being made for the past couple of years as their fans were eager to witness their live performance. But attempts failed as it was not an easy task. 

However, Peek Freans Sooper took a bold step in the right direction and brought the legendary band Junoon back once again by convincing both Ali Azmat and SalmanAhmad. This time, the band is going to per from in a live concert that is slated to be held this December to give an exciting new chapter to “Sooper Hai Pakistan Ka Junoon”.

As pioneers of Sufi Rock in Pakistan, Junoon in its 14-years of existence recorded more than half a dozen albums together. After their album “Talaash”, their popularity sky rocketed, until the band came to a complete halt in 2009.

Peek Freans Sooper ignited the spirits of Junoon fans and initiated “Sooper Hai Pakistan Ka Junoon” campaign on Independence Day 2018. The details can be read here. The band reunited after 13 long years and took the digital world by storm with a new version of their song “Khudi”. 

Peek Freans Sooper is now planning the biggest musical event of the decade for all the fans of Junoon with Junoon’s power-packed performance and spellbinding music.

Music Lovers can get their Sooper Junoon live concert tickets today and get an Early Bird discount. For event details visit websites

www.sooperjunoon.com.pk
www.yayvo.com/sooperjunoon

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Junoon Is Back After 13 Years And The Credit Goes To Peek Freans Sooper

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Yes! The sufi rock band Junoon is going to make a comeback after 13 long years and this reunion is a result of efforts by a biscuit company named Peek Freans Sooper.

During thirteen years of music life, Junoon recorded more than six albums, including the melodious Talaash (1993) and the patriotic song Azadi (1997). These songs really touched the hearts of their fans.

The troika of singer-songwriter, guitarist and multi-instrumental composer, Ali Azmat, Salman Ahmed and Brian O’Conell have been working together for an upcoming project, Sooper Hai Pakistan Ka Junoon.

It is now official that English Biscuit Manufacturer's brand Peek Freans Sooper is actually reuniting the world-renowned ‘Junoon’ after more than a decade. This reunion is aimed at uniting the people of Pakistan through Junoon's legendary and inspiring sufi music. 

Sooper operates on the principle of putting Pakistan first by highlighting its many strengths that will further solidify its position on the world stage.

Passion, or as we call it, Junoon, is the hallmark of the Pakistani people. As we approach Pakistan's 71st Independence Day, the belief that Pakistan is indeed a super nation with Junoon brimming within its people, “Sooper hai Pakistan ka Junoon” brings something that the people of this country have been waiting for a very long time. 

‘Sooper hai Pakistan ka Junoon’ seeks to bring the message of rising up together through the reunion of Junoon and by spreading the message of patriotism, unity and harmony across the nation.

EBM's Head of Marketing, Ayesha Janjua while speaking to the media on this prestigious occasion said, "The reunion of Junoon is a pivotal moment in history and the role of EBM in making this happen truly embodies the spirit of the nation's favourite brand, Peek Freans Sooper.  In the years to come, Sooper will continue to be the positive voice that inspires millions of Pakistanis."

Last year's Guinness World Record for the Largest Cookie Mosaic in the shape of the Pakistani flag was won by none other than Peek Freans and in this manner the brand created a new record for Pakistan on its last year's Independence Day.  

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Pakistan Breaks Guinness World Record For The Largest Cookie Mosaic

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To mark the celebrations of Pakistan’s 70 years of independence, the leading food brand of the country, Peek Freans Sooper, a marque of English Biscuit manufacturers, came up with a unique idea of breaking the Guinness World Record for the largest cookie mosaic.

The Peek Freans Sooper’s team broke the record with a huge Pakistani flag, made up of 150,000 plus cookies in white and green colour, and measuring around 226.51 m2 (2,438.15 ft2). The cookie mosaic that was held in Islamabad, was completed in 6.5 hours on the day of independence, August 14.

Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic

The most significant aspect of this world record was that after the successful completion of flag mosaic for Guinness world record, all of the cookies used were distributed in custom built packages to different charities across Pakistan. The cookies were prepared as per the hygienic rules, and monitored by food inspectors all the time during flag mosaic preparations. The participants used hand-sanitizers, hair, shoe mitts, and gloves just to ensure each cookie remains clean and germ-free for consumption.

All the members of this remarkable event, including cricketers Shoaib Akhtar, Younus Khan, showbiz celebrities Adnan Siddiqui, Hareem Farooq and other well-known Pakistanis, took part in it with immense passion and excitement. They placed each cookie side by side to create the largest cookie mosaic. Their efforts finally paid off as soon as Guinness World Records’ team verified the challenge of breaking the world record as an achievement.

Speaking on the occasion, Dr. Zeelaf Munir, EBM Managing Director and CEO, said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

Congratulations to Pakistan and Peek Freans Sooper who made the history by bringing home a Guinness World Records title on the day of the country's 70^th Independence. 

Thank you Peek Freans for turning nation's Azaadi celebrations more extraordinary and memorable. Indeed Sooper Hai Pakistan!

You can visit Peek Freans here:

Web: EBM

Facebook: Peek Freans Sooper

Instagram: Sooper Pakistan

Twitter: Sooper Pakistan

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The Launch Event Of SooperHaiAzadi TVC

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Adnan Bajwa, Shahzain Munir, Jahangir Khan, Saba Gul, Shahzad Roy, Saadia Naveed 

For Pakistan, the month of August is a reminder of the great struggle for an independent country where everyone can live freely in harmony and peace. The true freedom can only be celebrated when individuals connect their own right of freedom with the spirit of national freedom.

This importance of freedom is beautifully highlighted in Peek Freans Sooper's newly launched ‘Sooper Hai Azadi’ campaign. To celebrate the occasion of Independence Day, the new tvc has been aimed to signify the “Rhythm of Freedom”. The theme shows the joy and happiness of freedom that a nation can enjoy only after having independence and liberty.

Here is the video of Rhythms of Freedom:

   

Rhythms of Azadi #SooperHaiAzadi

The Rhythm of Freedom depicts a variety of beautiful sounds, for example rain drops, door, flute, typewriter, anklets etc. It explains that these sounds exemplify the contribution of all individuals (including both male and female) for the prosperity of their country.

The back ground (instrumental) music of a famous national song “Main Bhi Pakistan Hoon, Tu bhi Pakistan hai” adds extra charm to the overall idea of the campaign. It signals the significance of a mutual hardship for the benefit of the nation and country. 

From the left: Shahzain Munir (Business Development Head, EBM), Adnan Ali Bajwa (Brand Manager, Peek Freans Sooper, Saadia Naveed (Deputy Managing Director, EBM), Jahangir Khan, Shehzad Roy, Jibran Nasir. 

At the launch event of SooperHaiAzadi campaign, Adnan Bajawa, Brand Manager Peek Freans Sooper, the flagship brand of English Biscuit Manufacturers (Pvt.) Limited, stated; 

“In the “Sooper Hai Azadi” campaign, we have acknowledged everyday sounds people make. we have combined them to produce an instrumental as a dedication to Pakistan’s workforce, who contribute to the development of this country. This campaign is also a reminder of the greatest thing this country has given us, which is Azadi. It is because of Azadi that we love what we do, because we have the freedom to choose for ourselves.”

During panel discussion, panelists Jahangir Khan, Shehzad Roy, Jibran Nasir and Saba Gul expressed their own experiences in the light of individual freedom. The discussion also paid tribute to unsung heroes who contributed in the success and were a motivational force behind panelists’ professional lives.

Squash legend Jahangir Khan told the audience about his personal struggle despite health issues and how his family and friends motivated him to achieve a status of international icon which was his deceased brother’s dream. For him. the sensation of accomplishment after struggling for any particular goal is unmatched. This is true Freedom for the legend who has a record of winning 555 consecutive matches.

Social worker and humanitarian Shahzad Roy shared his story and inspiration that compelled him to change his path from popular music to message oriented songs and social work. For him, loving your country is incomparable. Looking at flaws negatively is not an answer, instead do something good for your country while remaining in your capacity. 

Shahzad Roy with Journalist Khursheed Hyder

Lawyer and social activist Jibran Nasir talked about the importance of basic human rights, the right of having education, basic necessities of life and freedom of speech. Without the liberty of having basic rights, the meaning and essence of freedom is hollow. 

Popinjay owner and entrepreneur Saba Gul shared her personal preference to return to Pakistan and starting a business to promote Pakistan’s art in international market. her brand is helping women to work from their home and earn money by selling their art and craft.  

Shahzain Munir, Saba Gul, Umair Jaliawala, Adnan Ali Bajwa

The event was hosted by Umair Jaliawala and attended by a number of media personalities including bloggers.    

   

In second phase of ‘Sooper Hai Azadi' campaign, there will be several social media activities for people to win gifts. The Peek Freans Sooper team will travel across Pakistan to acknowledge and honour the 20,000 unsung heroes of Pakistan with a Sooper Salam and presenting them Sooper gift boxes.

Peek Freans Sooper will also decorate different market places with Sooper Hai Azadi buntings and will give Pakistan’s badges among people. 

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