Junoon Is Back After 13 Years And The Credit Goes To Peek Freans Sooper


Yes! The sufi rock band Junoon is going to make a comeback after 13 long years and this reunion is a result of efforts by a biscuit company named Peek Freans Sooper.

During thirteen years of music life, Junoon recorded more than six albums, including the melodious Talaash (1993) and the patriotic song Azadi (1997). These songs really touched the hearts of their fans.

The troika of singer-songwriter, guitarist and multi-instrumental composer, Ali Azmat, Salman Ahmed and Brian O’Conell have been working together for an upcoming project, Sooper Hai Pakistan Ka Junoon.

It is now official that English Biscuit Manufacturer's brand Peek Freans Sooper is actually reuniting the world-renowned ‘Junoon’ after more than a decade. This reunion is aimed at uniting the people of Pakistan through Junoon's legendary and inspiring sufi music. 

Sooper operates on the principle of putting Pakistan first by highlighting its many strengths that will further solidify its position on the world stage.

Passion, or as we call it, Junoon, is the hallmark of the Pakistani people. As we approach Pakistan's 71st Independence Day, the belief that Pakistan is indeed a super nation with Junoon brimming within its people, “Sooper hai Pakistan ka Junoon” brings something that the people of this country have been waiting for a very long time. 

‘Sooper hai Pakistan ka Junoon’ seeks to bring the message of rising up together through the reunion of Junoon and by spreading the message of patriotism, unity and harmony across the nation.

EBM's Head of Marketing, Ayesha Janjua while speaking to the media on this prestigious occasion said, "The reunion of Junoon is a pivotal moment in history and the role of EBM in making this happen truly embodies the spirit of the nation's favourite brand, Peek Freans Sooper.  In the years to come, Sooper will continue to be the positive voice that inspires millions of Pakistanis."

Last year's Guinness World Record for the Largest Cookie Mosaic in the shape of the Pakistani flag was won by none other than Peek Freans and in this manner the brand created a new record for Pakistan on its last year's Independence Day.  


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