Event Coverage - Blue Band Margarine And Special Olympics Pakistan Organized Both Buddy & Me Race

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Blue Band Margarine with collaboration of Special Olympics Pakistan organized a one of its kind event Both Buddy & Me race to bring inclusion towards differently-abled children to create awareness about inclusive society.

Blue Band Pakistan, the leading spreads brand for over 25 years, launched its campaign ‘Achai Barhnay Do’ this year with the aim to create an inclusive environment for children. As an advocate of children’s growth and development, Blue Band aims to reinforce the importance of social inclusion for parents, guardians to teach children the idea removing barriers for differently-abled kids through Achai Barhnay Do initiative.

Society puts a lot of focus on child’s health and well being which is imperative, however, often the most important lessons of empathy and acceptance that are essential for character building are missed. 

Blue Band Pakistan not only started the conversation about inclusion, but made an effort by joining hands with Special Olympics Pakistan for organising the ‘Both Buddy & Me’ race at Beach Luxury Hotel. The race was conducted at Pakistan’s largest inflatable race course where kids were paired up in a buddy system with differently abled kids to finish the obstacle course together as a team. This helped bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games. 

The race hosted a crowd of over a thousand people which included many celebrities with their families namely Syra Shahroz, Nida Yasir, Shahroz Sabzwari, Zhalay Sarhadi, Shaista Lodhi, Sunita Marshall, Amma Sheikh, YBQ, Muznah Ibrahim, Adnan Shah Tipu, Mohib Mirza, Amna Malik, Faysal Qureshi, Salman Sheikh and Hira, and Hassan Ahmed. The race was hosted by Faizan Haque with special performances by Khaled Anam and Asim Azhar.

Director Foods & Refreshment Unilever, Farheen Salman said, “This event not only brought the topic of inclusion to the forefront, but also provided the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”

Founder Special Olympics Pakistan Ronak Lakhani expressed her appreciation for Blue Band’s initiative, ‘This event has been a step towards spreading awareness. It helped us celebrate inclusion and spread the goodness. Achai Barhnay Do.’

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Blue Band's New TVC 'Achayi Barhne Do' Is All About Disability Inclusion

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Pakistan’s leading spread brand Blue Band urges all parents to make sure social inclusion of their children, who feel incapable to play sports due to physical or mental health issues, by removing obstacles to joining for kids and encourage the perception of being good enough to participate in any field. 

It is indeed a great message by the brand to break down stereotypes about kids with disability and encourage their parents to promote and teach such kids inclusiveness. 

Blue Band Margarine’s new TVC ‘Achai Barhanay Do’ revolves around the idea of inclusion of differently-abled in the society by showing a group of young boys playing throw-ball using one arm only. One of the boy’s mother watching the game through her kitchen window finds it strange. Meanwhile another boy passes by and the group of boys ask him to join the game. This boy is revealed to be physically disabled with just one arm. As he joins, all the boys hide one of their arms inside their tees and the game starts again. 

The brand Blue Band is taking care of children’s health, so that parents can now focus on their character development, and intends to spread awareness on the very important topic of inclusion of physically and mentally challenged kids in sports and other activities. 

Blue Band Margarine is made with 100% natural vegetable oils as per global and local standards. It is a good source of essential fats and vitamins that help children to grow, develop and thrive in their life with energy and good health.

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Pond's Think Pink Session Speaks About Breast Cancer

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October is dedicated to spread "Breast Cancer Awareness" all over the world. The annual awareness campaign is focused to highlight the importance of early detection, treatment and prevention of this ailment.

In Pakistan, breast cancer is the fastest growing form of cancer among women, with around 90,000 new cases and nearly 40,000 deaths annually. According to local statistics, every 9th woman is at risk of breast cancer in Pakistan. The fatal consequences of the disease can be reduced if a healthy lifestyle is maintained and it can be totally prevented with proper awareness, support and education among the masses.

This year, the beauty brand Pond’s started a breast cancer awareness campaign in Pakistan with the help of its health experts. In this regard, Pond’s Pakistan recently hosted an informative breast cancer awareness session "Think Pink" to spread the knowledge for a better and healthier future.

The event was held at Avari Towers with Pink color inspired creative theme. Clad in pink, women supported the session and gained a lot of information about the illness and cultural taboos attached to it.

Pond’s Think Pink session was conducted by Doctor Kashifa Ehsan from Shaukat Khanum Cancer hospital and Doctor Yasmine. Both doctors stressed the significance of self-examination, early detection and provided their expertise regarding signs and symptoms, diagnosis, treatment, misconceptions and psychological disorders of the deadly disease.

The session highlighted following important points to keep in mind concerning breast cancer.

Always remember that Breast Cancer is not a genetic illness.

For prevention, make sure you do regular self-examination to detect any abnormalities. In case of any suspicion, get yourself checked by a doctor.

Pakistan’s young women in their 20s and 30s should have a medical breast exam after three years.

Do regular exercise to reduce the chances of breast cancer.

Maintain a healthy lifestyle with balanced diet to avoid such illness.

Regular intake of vegetables and fruits reduces the risk of cancer.

Keep in mind that not all lumps are cancerous, hence it is best to seek medical help if there is any lump in breast.

Never be embarrassed to talk about breast abnormalities or consulting a doctor.

Last but not least, always remember that prevention is better than cure. So, make a promise to yourself to take care of yourself.

Stay healthy and safe!

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