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Hollywood actress, director and producer Jennifer Aniston
makes a return to the Emirates A380, and makes a new friend, in a new TV advertising campaign for the world’s best airline.
The ad builds on the success of the first Emirates-Jennifer
Aniston ad launched last year, a much talked-about campaign which quickly went
viral.
In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge.
Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft. In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star.
Boutros Boutros, Emirates’ Divisional Senior Vice President,
Corporate Communications, Marketing & Brand explained: “A year ago, when we
launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a
social phenomenon it became. The humour resonated with audiences around the
world, and the ad was viewed by millions of people, generating thousands of
conversations. Fans of both Emirates and Jennifer loved her effortless charm and
humour, and enjoyed a story that deviated from traditional airline advertising.
“We were overrun with requests to see Jennifer again. She
has an enduring, universal appeal that is at once sophisticated, but also down
to earth – a great match for our brand. This new ad perfectly captures the fun,
spontaneity and glamour of flying on Emirates, and we are confident audiences
will find it as memorable as the first.”
The TVC was directed by industry veteran and Oscar-nominee
Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and
creative concept was a collaboration between Buckley and Emirates’ in-house
advertising team and produced in conjunction with the WPP Group.
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