TV One's Mysterious Series Dhund Is Rolling In on July 15th


Keeping its tradition of presenting distinctive shows for its viewers, TV One is now ready to impress and entertain the Pakistani drama watchers with a totally different yet interesting concept, a mystery series called Dhund starring Maria Wasti, Mohammad Ahmad and Hassan Ahmed.

The teasers of the new drama series and OST composed by Wajid Saeed, were launched in a recent star studded event held in famous Pi Social Café, Karachi. The unveiling evening was attended by celebrities, media persons and bloggers. 

The décor of the event was done according to the theme of the drama. All the setting with lots of candles and dark atmosphere complimented the feel of a super natural TV play. The evening began with cast and crew meet and greet.

Dhund, is a tense and scary series directed by Faiz, showing eerie encounters with spirits from another world and how a brave woman helps them find peace. Maria Wasti can see dead people. Many of the angry spirits frightens Maria.  

The supporting cast includes Zhalay Sarhadi, Junaid (Juni), Laila Wasti, Asad Siddiqui and many others were also present at the event. The series’ soundtrack complements the mysterious feel of the play.

The writer Mohammad Ahmed said, "I started my writing career as a mystery writer, but I've been doing Rom-Coms for years now and that lost idea of mystery series recovered when Seema Tahir said Yes for Dhund.”

Producer Erum Binte Shahid added, "The concept of the mystery series Dhudh is different which will build a connection. Maria can see dead persons and owns personal tragedy whereas Uzair, (Hasan) plays a young smart and devoted police officer and he is a sincere friend to Maria. Nana Syed (Mohammad Ahmed Sahb) is playing Maria's grandfather who is also her close confidante.”

Watch Dhund, starting from today, every Saturday at 9 pm only on TV One.



Blue Band's New TVC 'Achayi Barhne Do' Is All About Disability Inclusion


Pakistan’s leading spread brand Blue Band urges all parents to make sure social inclusion of their children, who feel incapable to play sports due to physical or mental health issues, by removing obstacles to joining for kids and encourage the perception of being good enough to participate in any field. 

It is indeed a great message by the brand to break down stereotypes about kids with disability and encourage their parents to promote and teach such kids inclusiveness. 

Blue Band Margarine’s new TVC ‘Achai Barhanay Do’ revolves around the idea of inclusion of differently-abled in the society by showing a group of young boys playing throw-ball using one arm only. One of the boy’s mother watching the game through her kitchen window finds it strange. Meanwhile another boy passes by and the group of boys ask him to join the game. This boy is revealed to be physically disabled with just one arm. As he joins, all the boys hide one of their arms inside their tees and the game starts again. 

The brand Blue Band is taking care of children’s health, so that parents can now focus on their character development, and intends to spread awareness on the very important topic of inclusion of physically and mentally challenged kids in sports and other activities. 

Blue Band Margarine is made with 100% natural vegetable oils as per global and local standards. It is a good source of essential fats and vitamins that help children to grow, develop and thrive in their life with energy and good health.



Review: Qurram, Maria's Duet Aaja Na Is About Searching The Soul Mate! (Cornetto Pop Rock)


The most-awaited duet of the Cornetto Pop Rock season 2, Aaja Na’ by Qurram Hussain and Maria Unera has been released. Produced by Qurram Hussain, the Aaja Na's music video has been directed by Amaan Ahmed who earlier directed Desan Da Raja by Qurram and Komal Rizvi. 

Styled by Ehtisham (ET), both artists had eight different modern and edgy looks for their new music video, Aaja Na narrates the story of lovers played by Qurram and Maria, living in parallel worlds. They both live in the same space and can feel each other’s presence yet are unable to reach each other, The song ends when the unseen barrier between them lifts and they come face to face during Cornetto Pop Rock concert. 

The video has a lot of colours, the sequences are fast paced, with different styling and amazing performances by both Maria and Qurram. 

‘A modern song like "Aaja Na" with Maria Unera could only be possible on a platform like Cornetto Pop Rock. I can’t wait for everyone to hear the final result of the hard work, and watch the video on Eid, which will be a special feeling’ said Qurram.

The director Ahmed shared his views about the music video, 'The concept of the video revolves around the notion 'so close yet so far.' The sequences show both Maria and Qurram in and around the same space without ever coming together in the same shot. Is it reality or is it just a figment of their imagination is for the viewers to find out. Visually, it is action packed.' 



EMI Pakistan To Release Music Albums By Zoheb And Other Artists After Eid!


Great news for Pakistani music enthusiasts! After Eid, the music label, EMI Pakistan will release music albums and videos of three singers; Zoheb Hassan, Asad Ahmed and Schaz Khan.

Starting in July, the first release will be Schaz Khan’s music video “Mein Udaan Hoon”. Following this, Asad Ahmed’s first solo album Rebirth with a video called Animal. In the end, singer Zoheb Hassan's music album Signature will be release with a music video for Silsalay. 

The label is hoping to support Pakistani musicians and video directors. It is also looking for fresh new talent to whom they can provide an opportunity to unleash their imaginations. In 2015-16 the label paid out Rs. 5 million in royalties to artists for their old work and is currently in the middle of processing the royalties for July 2016-June 2017. 

“We, at EMI Pakistan, are very excited about the upcoming releases, not only because this is our first spell of new releases, but also because all the videos have been produced by us. We are trying to set a new benchmark for music video production quality in the Pakistani market. Through these projects we hope to demonstrate our commitment to the music fraternity. EMI Pakistan wants to provide artists a promising platform upon which they can grow.” Zeeshan Chaudhry, COO of EMI Pakistan, commented at a press conference.

The music industry suffered a downfall a number of years ago following which there has been a dearth of good music coming out of the country and EMI Pakistan aims to continue the fight for artists’ rights whether it is copyrighting issues, piracy issues or getting anyone who uses a musician’s work to pay them for it. The organization is back to help the music industry flourish once again and to provide support to upcoming talent.



PIA Launched Mobile App To Boost Facilities For Its Customers

PIA Launched App and Web Check-In
Pakistan International Airlines (PIA) has launched the mobile application and online check-in facility to help and get feedback from for its passengers to improve the standard of its airline services.

The flyers will be able to book their tickets online, check-in through PIA’s official website or mobile app prior to arrival at the airport. After all the smooth progress through their ticketing, check-in, passengers would be allowed to rate PIA services. Passengers can web check-in 24 hours prior to the scheduled departure and up to 03 hours before the flight departure time.

This new launch of the Digital Transformation Programe is expected to facilitate PIA passengers by offering online and self-service know-hows. The mobile app will not only help PIA clients, but also the national flag carrier to increase its sales.

The newly launched online check-in facility is initially available for only domestic flights between Karachi, Lahore and Islamabad. However, it will soon be effected on all other domestic and international flights.

Speaking at the launching ceremony, held at a local hotel in Karachi, acting PIA CEO Nayar Hayat said, “Online check-in through the website and mobile apps is a step forward in our quest to improve passenger experience with PIA and we will continue to bring further improvements in order to facilitate and please our passengers”.

The app is available for both Android & IOS on the Google Play store.



Review - Ayesha Ibrahim Luxury Lawn Collection 2017 by ZS Textiles


Ayesha Ibrahim, known in the fashion world for her modern take on the traditional aesthetic, has launched Luxury Lawn collection 2017 in partnership with ZS Textiles. 

Being a part of fashion industry for almost two decades, Ibrahim has established herself as a name for elegance and trend. Her Luxury Lawn falls in line with what she is known for; the colors, the mix of eastern and western cuts, and the innovation in designs. The colors are summery, with a balance between bold and pastel hues. The prints are vibrant with floral patterns and a burst of aesthetically pleasant traditional design elements. 

Ayesha Ibrahim commented: ‘‘I am so excited for this collection. It is a perfect combination of east and west. The collection is inspired by the modern designs yet is very close to home in terms of color palette. Lawn has become the go-to fabric for summer in Pakistan, mainly because it is very easy to maintain and comfortable to wear. I have tried to style it in a way that it doesn't only give comfort but also looks beautiful when worn.”

ZS Textiles has gradually earned the recognition of becoming one of the leading Textile Company in Pakistan, backed by its expertise and efficiency, the company caters to domestic and global clientele. When it comes to the textile requirements of a company, ZS Textiles is a one stop shop. As an industry leader, ZS has always patronized the approach of investing hard and high levels of commitment for every assignment in order to ensure maximum customer satisfaction.

The collection is now available online. Let's check out some of the designs from the new collection.




Xiaomi Brings Redmi 4X To Pakistan In Partnership With Smartlink Technologies

With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market
One of the world’s leading technology company, Xiaomi, launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Mooroo and Sufiyan

Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver, who made audiences dance to their favourite tracks. 

The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.

Zain, Mira Sethi and Yasir
Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Zain, Yasir and Ahmed

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

 The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents including Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Key features of Redmi 4X:

• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)
• 4100mAh battery
• 13MP camera with PDAF; 5MP front camera
• 5-inch HD display
• Dual SIM (3-choose-2 hybrid SIM tray)
• LTE support
• 3GB RAM + 32GB Flash
• Up to 128GB microSD expandable storage
• Rear fingerprint sensor
• Available in Black

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting edge technology should be made accessible to everyone. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Smartlink Technologies

Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. We live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.



Review - Bonanza Satrangi Launched Colors Of Eid With New TVC


Bonanza Satrangi has launched its new colorful eid collection "Colors Of Eid". From pretty pastels to attractive floral prints, Satrangi's latest unstitched collection is chic, refreshing and vibrant. It is perfectly designed to satisfy all fashionistas. 

It comprises of intricate motifs and embroidery. Delicate chiffon and traditional chikankari is the main attraction of the collection. It is available in three piece, two piece and one piece, just to fulfill the needs of the Satrangi customers.  

We have already covered the history of the brand Bonanza in our previous blog. You can read it Here !

Lawn Craze - Bonanza Satrangi Summer Collection 2016

To launch the new collection, Bonanza released a new TVC, featuring a classic song by Hadiqa Kiani. Hasnain Lehri and Hania Amir are the main attractions of the beautiful TVC. The Colors Of Eid commercial has been directed by Abdullah Haris.

 Bonanza Satrangi defines the concept, “We wanted to stay true to our roots. The TVC is beautiful and puts a smile on your face which is exactly how we want our consumers to feel when they wear our brand. Simplicity has its own grandeur and we want our customers to experience that even before they put our clothes on. It depicts our vision for the brand through Abdullah Haris's lens. We want people to know that you don't always need to reach high in order to achieve things. Some things are right there within your grasp; they're all around you, you just need to open your eyes and see the beauty.”

Colors of Eid collection is now available in stores and online on BonanzaSatrangi



Review - Stunning Mbroidered Eid Collection 2017 From The Maria. B

Photo : Oh Lady Mania 

The famous fashion designer Maria Butt who is globally recognized for her fashion brand Maria. B, recently presented Mbroidered EID Collection 2017 for its clients.

An internationally celebrated fashion designer, Maria. B has modernized the old-fashioned apparels by adding glitz and glamor to make the fabrics and prets look classy and modern while maintaining the quality designs at most affordable price range.

Since its launch, the MARIA.B. fashion brand has summarized designer impressions within an reasonably priced tag and this approach turned her small business into a commercial success. With extra ordinary design philosophy and a creative flair for fashion, Maria B has earned an specific reputation among the fashion fanatics.

This eid, Maria B is launching exclusive Mbroidered collection for its customers. The unstitched suits of Mbroidered collection has the details of delicate cut work in light and dark tones. With bold and artistic designs, swarovski handwork, embroidered Chinese chiffon, silk and pure organza, the new collection has a limited number of designs.

The Pre-booking has been started at www.mariab.pk. it will be launching in Pakistan at all leading retailers and MARIA.B. Outlets nationwide on 20th May 2017. 

Let’s check out the latest Mbroidered Collection: