Review - Winter Collection 2017: Let the Colors Flow & Dance To Represent The Vibrancy Of Gloomy Winters


As the winter season is just around the corner, it’s time to overhaul your wardrobe with gorgeous refreshing array of cloths. This winter let the variety of hues accentuate your stylishness for a confident yet trendy look. From pleasant irresistible colours to traditional designs and from printed fabric to beautiful embroidered suits, the cotton as well as cambric clothing with matching dupattas and shawls is every woman's choice for the fall season. 
Yes, it’s time for Winter Collections 2017!

Winter Collections 2017

The fashion brands and textile manufacturers have launched colourful cambric collections in dazzling styles and uber chic intricate motifs to enthrall the fashionistas. These collections are available in three piece, two piece and one piece; just to fulfill the needs of the customers. Most of the winter collections are designed to give a blend of elegance and versatility to well-dressed women who love modern silhouettes.
The soft and mellow classy graceful prints are not only pleasing to the eye, but best for casual wear. While the embroidered ones are just awe-inspiring for a semi-formal wear. You can select anything from cotton to karandi, from cambric to linen or even from viscose to cotton satin fabric to flaunt your casual or formal style. All you need is to let the colors flow and dance to represent the vibrancy of gloomy winters.
Let’s check out the latest new designs of top notch fashion brands and get your style game on by picking the right hue and style statement from this Winter Collections 2017:

Bonanza Satrangi

Bonanza Satrangi

Founded in 1976, Bonanza has earned the trust of its clients with high quality products. The Satrangi brands simplicity has its own grandeur and women love to experience the fusion of its geometric and floral patterns in soft colors. The unstitched cambric collection for the year 2017 has a wide range of diverse prints, light and dark fall hues along with intricate embroidery. The new range also has exotic digital printed three piece suits that you cant resist. The floral prints with amazing color mixing truly presents the essence of the upcoming season and must have from the Winter Collections 2017.
Bonanza Satrangi
Nishat Linen
A trusted name among the fashion lovers, Nishat Linen will take you through a voyage of splendor and tradition with its new winter collection. From Khaddar to Cambric fabric, the new collection is a perfect wear to show your elegance. The trendy digital prints and linen fabric is something that you must have this season. The beautifully designed winter range includes printed and embroidered three piece unstitched dresses, two pieces of shirt and trouser as well as exquisitely crafted embroidered shirts in cotton, khaddar, linen and cambric. There are scintillating hues of three piece unstitched dresses in geometric design, printed karandi shirts with alluring printed shawl and matching Karandi trousers.

So Kamal

So kamal
Embrace the new tones of the upcoming season with So Kamal‘s fall collection 2017. The range features elegant embroidered shirts with printed Chiffon dupattas depicting the perfect autumn trends. Glam up yourself with lively patterns highlighting full of life designs. The flamboyant and stylish Jacquard range is an essential thing for your winter wardrobe. The smartly printed three piece suits with fascinating embroideries are perfect for evening wear. If you want to with a vision to reflect your own style with a tint of individuality, So Kamal’s winter collection is just for you.

Gul Ahmed

Gul Ahmed
Gul Ahmed needs no introduction. This winter, revel in the mesmerizing designs and hues of cambric from Gul Ahmed‘s Pre-fall Collection inWinter C. Designed with skillful finesse, the splendid printed unstitched fabrics in attractive tones are perfect winter dress goals to stand out in any get-together. This year, Gul Ahmed‘s Blended Chiffon with delicate needle-work is the real highlight of the new Pre-fall Collection. So, it is time to set your eyes on new designs to manifest your own style in bold hues.

Orient Textiles

Orient Textiles
Available in stores and online, the winter collection by Orient Textiles has everything to offer from surreal designs to intricate embroidery that will compel you to fall in love with your new winter dresses. The subtle cottel fabric, dark khaddar, refined karandi, ethnic designs and sophisticated thread work are some of the main attractions of Orientsnew fall collection. It is available in a wide range of three piece embroidered, three piece classic, two and one piece embroidered designs.
Orient Textiles
Almost all of the above mentioned winter collections and the new Khaadi Cambric collection, are available in stores and online. So get your favourite outfits as per your own convenience. Visit the stores or just click the Add to Cart button and start enjoying your new modish winter cloths.

This blog is written by Oh Lady Mania and published by Peekaboo Guru 



Review - Khaadi Cambric Collection'17 Is An Amalgamation Of Ethnic Creativity


As the hot and humid weather is going away, it’s time to revamp the wardrobe for the upcoming winter season. Keeping in mind the new cold season, every other brand is launching their new designs, prints with unique colour combinations to allure the female brigade.
If you’re one of the many women in Pakistan who love to buy unstitched fabric and design their own custom-made jorah, then Khaadi’s new unstitched cambric collection is the answer to all your prayers. The new versatile cotton collection is an amalgamation of ethnic creativity in deep hues and geometric designs with a touch of modern panache.
Established in 1998, Khaadi is one of the top Pakistans premium fashion brand. Khaadi is delivering a fusion of clothing varieties with a balance of the east, west and ethnic chemistry, while still working with handwoven fabrics. 

Khaadi offers a wide variety of items including Khaadi Unstitched, Khaadi Pret, Khaadi Khaas, Khaadi Men & Kids, Bottoms and Accessories. On top of the clothing line, Khaadi has a massive home collection including Duvet Covers, Bed Covers, Bed Sheets, Cushions, Cushions Covers, Wall Clocks, Tableware and much more.

Khaadi Cambric Collection 2017

The latest Cambric Collection by Khaadi comprises of tribal lines, geometric patterns all in calm yet deeper hues that would go flawlessly with cold breeze of winter.
Available in stores and online, the dazzling three piece clothing collection consists of embroidered cambric shirts measuring 3 m, printed lawn dupattas approx. 2.5 m and cambric pants 2.5 m. The price range for an embroidered unstitched suit is PKR 3,200.
Some four piece designs are available, but without embroidery. These suits are printed with separate cambric sleeves measuring 0.75 m. The price range for such suits are from PKR 2,600 to PKR 3,200.
As Khaadi is all about style and convenience, so if you are one of those on-budget creative designers who can settle on two-piece suit only, Khaadi has also introduced a two piece cambric collection. This line has printed cambric shirt 3.0 m and matching cambric shalwar or pant 2.5 m. For embroidery lovers, Khaadi’s 2 piece collection also offer embroidered suits for PKR 2,300.
The new designs of Khaadi’s cambric line is an awe-inspiring autumn fall collection. It is suitable for casual to formal and working women category. So, get it now and stitch the chic dresses as per your desire.
Check out some of the new style from the Khaadi Cambric collection:

This blog has been published by Peekaboo Guru 



Wardha Saleem's Dholak Collection Is An Affordable Mehndi Line


Fashion designer Wardha Saleem’s Dholak festive collection revels the colorful and joyful wedding event of the traditional sangeet and mehndi. 

Old-fashioned yet with a modern work of colors and silhouettes, the Dholak is a signature work of designer's bridal fashion adorned with sequins, bling and lush embroideries. 

The outfits radiated a touch of bright hues for example orange, green, blue, fuchsia and red teaming with traditional gota work and shiny kamdani design. Wardha converted her newline into an exciting expression of apparels that everyone wanted to adorn. It is a combination of radiant colors, intricate details and impressive craftsmanship.

The touch of truck art decorations made her whole collection remarkable. Skillfully fashioned cholis paired with shining glamorous ghagras, patterned bell bottoms and colorful dupattas all over worked with abundant delicate embroideries are absolute choice for a mehndi occasion.

The motifs are very detailed, heavily worked with conventional gota, appliqué, basketry and all the shades give you an impression of a glorious, gorgeous rainbow. One can easily say that Wardha’s new flawless designs are perfectly crafted for the modern mehndi bride who loves to wear traditional dresses on her wedding.

Check out some of the beautiful Wardha Saleem Dholak dresses:



Tabba Heart Institute's Project DKL creating awareness about heart diseases and stroke prevention


Heart ailments including strokes are the prominent causes of death. Every year nearly 17 million persons die due to heart diseases. This number of deaths is higher than other serious illnesses for example cancer, HIV, malaria etc.

On World Heart Day, celebrated on 29th of September, Pakistan’s most comprehensive cardiology services providing institute Tabba Heart conducted a session on how to keep a check and balance on blood pressure and spread awareness about all heart diseases, cardiac arrest and stroke prevention through their Project Dil kay Liye (#ProjectDKL).

As a part of the project DKL, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017 to create awareness about healthy heart encouraging people to focus on their heart’s well-being and keep it healthy and thus reduce the risk of heart diseases.

During the activation of Project DKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check-ups done.

So, avoid oily and junk foods. Eat variety of fruits and vegetables. Don’t forget to give up smoking, do regular exercise to keep yourself fit and fine with a healthy heart.

For more information, 

Follow Tabba Heart on Facebook .



Event Coverage - Blue Band Margarine And Special Olympics Pakistan Organized Both Buddy & Me Race


Blue Band Margarine with collaboration of Special Olympics Pakistan organized a one of its kind event Both Buddy & Me race to bring inclusion towards differently-abled children to create awareness about inclusive society.

Blue Band Pakistan, the leading spreads brand for over 25 years, launched its campaign ‘Achai Barhnay Do’ this year with the aim to create an inclusive environment for children. As an advocate of children’s growth and development, Blue Band aims to reinforce the importance of social inclusion for parents, guardians to teach children the idea removing barriers for differently-abled kids through Achai Barhnay Do initiative.

Society puts a lot of focus on child’s health and well being which is imperative, however, often the most important lessons of empathy and acceptance that are essential for character building are missed. 

Blue Band Pakistan not only started the conversation about inclusion, but made an effort by joining hands with Special Olympics Pakistan for organising the ‘Both Buddy & Me’ race at Beach Luxury Hotel. The race was conducted at Pakistan’s largest inflatable race course where kids were paired up in a buddy system with differently abled kids to finish the obstacle course together as a team. This helped bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games. 

The race hosted a crowd of over a thousand people which included many celebrities with their families namely Syra Shahroz, Nida Yasir, Shahroz Sabzwari, Zhalay Sarhadi, Shaista Lodhi, Sunita Marshall, Amma Sheikh, YBQ, Muznah Ibrahim, Adnan Shah Tipu, Mohib Mirza, Amna Malik, Faysal Qureshi, Salman Sheikh and Hira, and Hassan Ahmed. The race was hosted by Faizan Haque with special performances by Khaled Anam and Asim Azhar.

Director Foods & Refreshment Unilever, Farheen Salman said, “This event not only brought the topic of inclusion to the forefront, but also provided the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”

Founder Special Olympics Pakistan Ronak Lakhani expressed her appreciation for Blue Band’s initiative, ‘This event has been a step towards spreading awareness. It helped us celebrate inclusion and spread the goodness. Achai Barhnay Do.’



UBL Independence Cup: Enjoy Pakistan XI vs World XI Hits DRM LiveStream


Today is your day to enjoy the match between PakistanXI vs WorldXI & all the match hits exclusive DRM livestream.

While the passionately celebrated champion’s trophy hangover is settling down, cricket enthusiasts are completely sold to the compelling joy of having International Cricket touch base with Lahore, once again. 

With the same energy, dedication and passion, Lahore is all set to welcome the UBL Independence Cup series Pakistan vs. World11 T20, at Gadaffi Stadium kicking off on the 12-15th of September 2017. 

The three match tournament that is to be called ‘The Independence Cup’, will re-ignite the spirit of  Pakistan’s 70th anniversary, bringing to the field the most explosive and known international players from all parts of the world to play against Pakistan.

To make the event a phenomenal success like the Pakistan Super League, The Content Company (a subsidiary of Blitz Advertising), Trans Media Group and ITW will replicate the magical experience of witnessing cricket at its best through DRM - based exclusive live-stream at Independence cup 2017 livestreaming, bagging astounding success once again.

PCB is hosting a solid comeback of International Cricket on Pakistani soil, which is an undoubted reinforcement and reconciliation of faith in the ability and competency of the brand Pakistan. It is also an inspiring opportunity to gloat all the critics of hosting such events in Pakistan by launching a successfully rich and stirring event that holds the hearts of millions.

Ahsen Idris, CEO Blitz Advertising said, “Following the success of PSL, international cricket has finally come back to Pakistan. Being the first agency in Pakistan to acquire media and remarketing rights for an international series (TV + Digital), the Blitz group and our partners are honored to be a part of this endeavor and we are aligned across all mediums to make this event an eyebrow raiser across Pakistan’s media landscape.”



Review - Cornetto Pop Rock: Momina Mustehsen’s Jee Liya Is About Finding Happiness


At the end of the second season, Cornetto Pop Rock brings a new music video titled ’Jee Liya’, featuring Pakistan’s favourite singer Momina Mustehsen. The lyrics and music composition is the work of Abbas Ali Khan and the video has been directed by Dawer Khan with Asad ul Haq as executive producer.

The meaningful lyrics explain how one should never stop living despite the odds. It is about the stories of our daily survival. The song is all about moving past yesterday and cherishing each moment as it comes, without glancing back.


The music video portrays Momina as a young female, who with her friends enjoying life as it comes. The theme for the video is finding happiness in small things in life despite all the hardships and obstacles that cross one’s path.

‘Jee Liya is a song inspired from our stories of survival. I always aim to use my music as a medium to inspire people, to keep themselves going, strong and brave even in the light of negativity around them. If you have ever fallen down, lost hope, gathered yourself up and bravely moved on, Jee Liya is a song that will hopefully connect with you.’ expressed  Momina Mustehsen. 

The second season of Cornetto Pop Rock 2 brought mesmerizing four solos and two duets along with the biggest hit of the season, the patriotic music video ‘Sabz Safaid Rang’ especially made for Independence Day 2017.

Cornetto Pop Rock 2 is the second season of famous Cornetto Pop Rock, a 360O music platform, which aims to revive the pop and rock culture among Pakistani youth by arranging music concerts across Pakistan. It has released six music videos each season with the most wonderful pop and rock stars of the country.



Pakistan Breaks Guinness World Record For The Largest Cookie Mosaic


To mark the celebrations of Pakistan’s 70 years of independence, the leading food brand of the country, Peek Freans Sooper, a marque of English Biscuit manufacturers, came up with a unique idea of breaking the Guinness World Record for the largest cookie mosaic.

The Peek Freans Sooper’s team broke the record with a huge Pakistani flag, made up of 150,000 plus cookies in white and green colour, and measuring around 226.51 m2 (2,438.15 ft2). The cookie mosaic that was held in Islamabad, was completed in 6.5 hours on the day of independence, August 14.

Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic
The most significant aspect of this world record was that after the successful completion of flag mosaic for Guinness world record, all of the cookies used were distributed in custom built packages to different charities across Pakistan. The cookies were prepared as per the hygienic rules, and monitored by food inspectors all the time during flag mosaic preparations. The participants used hand-sanitizers, hair, shoe mitts, and gloves just to ensure each cookie remains clean and germ-free for consumption.

All the members of this remarkable event, including cricketers Shoaib Akhtar, Younus Khan, showbiz celebrities Adnan Siddiqui, Hareem Farooq and other well-known Pakistanis, took part in it with immense passion and excitement. They placed each cookie side by side to create the largest cookie mosaic. Their efforts finally paid off as soon as Guinness World Records’ team verified the challenge of breaking the world record as an achievement.

Speaking on the occasion, Dr. Zeelaf Munir, EBM Managing Director and CEO, said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

Congratulations to Pakistan and Peek Freans Sooper who made the history by bringing home a Guinness World Records title on the day of the country's 70th Independence. 

Thank you Peek Freans for turning nation's Azaadi celebrations more extraordinary and memorable. Indeed Sooper Hai Pakistan!

You can visit Peek Freans here:

Web: EBM
Instagram: Sooper Pakistan
Twitter: Sooper Pakistan



National Foods Empowering Women, Definitely Not A Failure!


Gone are the days, when women were supposed to spent their lives in the heat of kitchen just to show the love and care they have for their families. The 21st century women have introduced a new concept of spending less time in kitchen while still showing their affection and carefulness for the loved ones.

Today’s modern women select those things that are not time consuming, for example, ready to wear, ready to cook, and most importantly, the hygienic ready to use recipe mixes. Many people, particularly, the older ones, still think that this kind of mentality to choose easy-to-go things, is actually a sign of laziness and failure.

However, smart women have a very valid answer to this accusation. They establish their point of view by saying that instead of killing precious time in front of stoves, one should take sahulat (facility) of easily available balanced spices for cooking. This is the best way to save time to complete other important chores. Moreover, such sahulat gives women a lot of spare time to spend with their children, husband and other family members. They can also have a “Me time” that has been stolen from the older lot due to the absence of such spicy and tasty sahulat.

Recently, we came across the new TVC of National Foods that superbly highlighted the same fact that kitchen and ability to balance the spices to present a well-cooked dish, is not a litmus test for a woman’s love for family. She should not remain confined to one corner of house just to produce tasty food. All women should Live and love outside the confinements of the kitchen when National Recipe Mixes gives them the “Sahulat” to cook delicious food in less time. This does not make them a failure!

With a history spanning over four decades, National Foods has always tried to do something extra ordinary to empower women. With their latest TVC, the brand has intelligently not only tried to break the stereotype but also introduced a new concept of “Not A Failure”. 

The tag #NotAFailure is a great initiative to tell everyone that if a woman cannot spare time for certain things for example making round chapatis, cooking aromatic curries, washing dishes or doing other household chores, it’s not a failure. Look at the lives of those women who have achieved great things in life, made proud their families, earned name in their respective fields. Those women may not be good cooks and experts of making round roti but have showed their passion and determination to attain their goals. They are definitely #NotAFailure but an inspiration for all.

Hence, women who choose to avail the convenience of National Foods recipe mixes - a perfect blend of traditional, spicy, tantalizing flavors, to make perfect meals for families and manage to take out sufficient time for loved ones, are Not A Failure.

So, ladies, it’s time to grab some of those enriched and flavorsome recipe mixes with a combination of exotic herbs, spices and seasonings, to show our talent and offer a tasteful experience of aromatic Pakistani cuisine to our families without wasting too much time in heat - after all we are #NotAFailure.

Ladies you can follow National Foods social channels here:



Book Launch - Basila & The Street Crew


The launch of  comic book Basila and the Street Crew was held at The Second Floor. The launching ceremony was attended by activist Kami Sid, Actor Adnan Shah Tipu, Journalist  Zarrar Khuhro and Environmentalist Afia Salam. 

Basila & The Street Crew is a story of a an orphaned girl Basila and her aunt, a transgender woman who sets out to make a difference in the community. She fights social ills through the civic participation. She takes challenge to teach homeless aspiring artists to pursue their passion through painting, visual messages of love, peace and interfaith harmony on public walls and open spaces. Streets of Karachi are her classrooms and the city walls are her canvas.

The book also draws attention to a very important theme of social inclusion by introducing a transgender character. Riffat Apa, the aunt of the protagonist, is the leading character. She also shares the same passion for the country and her surroundings like Basila.

“More than anything, the transgender community of Pakistan wants acceptance”, said Anain Shaikh, the co-creator and illustrator of Basila and the Street Crew. “We've aimed to neither glorify nor victimize a transgender person but to rather show them in everyday roles such as a parent, or a mentor", she added.

"Like many comic books, Basila and the Street Crew begins in tragedy. After a vicious attack, our hero is left a vulnerable orphan in a dangerous world. Here, coming to her aid is the transgender community, who raise her with the love and training she needs to survive", said Noman Ansari, the lead writer of the series.

The aspect at large that Basila and the Street Crew aims to highlight though, is active citizenship and civic participation. Through this series, the idea that any citizen regardless of his/her social status, ethnicity, gender, race, or religion, can volunteer to make a difference. Targeted at teens and young adults, the comic book aims to invoke a sense of responsibility within its readers, so the future of this country can collectively work towards its betterment, with the resources they have. 

The book launching event was attended by media persons, students, sponsors and  bloggers.

Photo Credit: Basila and the Street Crew Facebook and Azcorp Comics.