EFU Life's Meri Shaan Mera Pakistan Launched To Celebrate Spirit Of Patriotism

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The Aga Khan Park Walls Adorned With Meri Shaan Mera Pakistan Wall-Art

EFU Life, the top life insurance provider in Pakistan, has launched a matchless CSR initiative ‘”Meri Shaan Mera Pakistan” to reclaim the public spaces through decent wall art. 

The inauguration ceremony took place at Aga Khan Park with the unveiling of the wall by commissioner Ejaz Ahmed Khan who also commended the collaborative effort, stated, 

‘Such beautification projects are essential for enhancing the aesthetic aspect of the city.  Aga Khan Park is the third project that we have collaborated on with EFU Life. Other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’

Commissioner Karachi Ejaz Ahmed Khan Talking To Media

EFU Life has partnered with ‘Abdoz Arts’. The company inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall at Ayesha Manzil and NCC Sports Complex in Karachi, , the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

Read Karachi's Wall Art Shows Spirit Of Meri Shaan Mera Pakistan to have idea about the efforts put into this wall art campaign.

The colourful painting work displayed at park walls rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the main underlying theme. It marvelously removed some of the wall chalking and political negativity spread on city walls.

Commissioner Karachi Ejaz Ahmed Khan and Taher G. Sachak, MD & CEO, EFU Life

Speaking at the launch Mr.Taher G. Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr. Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment in partnering with us to make this project a success.’

He emphasized that we as Pakistanis need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. 

He also added, that the company is further exploring avenues of executing such projects in other parts of the country. 

Check out some of the glimpses of Aga Khan Park's wall art:

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Karachi's Wall Art Shows Spirit Of Meri Shaan Mera Pakistan

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Karachi Walls Showing Meri Shaan Mera Pakistan 

There is an urgent need to wipe out all indecent wall chalking in Karachi. Let me tell you why it is important to remove all the filthy messages for example the political hatred, obnoxious magical cures of illiterate Baba and other inappropriate notes, because clean city walls are the reflection of a civilized society. The neat and tidy walls express public interest in owning and maintaining the city and country.

Last year, EFU Insurance, under the guidance of Commissioner Karachi, Mr. Ejaz Ahmed Khan, and his team of Commissioner Karachi Division, decided to come forward and start a corporate social responsibility campaign "Meri Shaan Mera Pakistan" to reclaim the public spaces by cleaning the dirty wall chalking and painting a positive image of Pakistan’s culture through extravagant art work.

The creative idea of EFU Life Insurance’s CSR was to highlight country’s rich cultural heritage by creating huge paintings of national events, festivals, monuments and portraits of its legends on city walls.

The campaign successfully adorned the walls at Ayesha Manzil and National Coaching Centre with huge paintings displaying the diversity of cultures within a nation. In total, a large portion approx. 5000 sq.ft was covered with colourful images during this campaign.

Check out some of the glimpses from Ayesha Manzil and National Coaching Centre wall painting:

Ayesha Manzil 

Ayesha Manzil 

National Coaching Centre (NCC)

National Coaching Centre (NCC)

EFU Life, in collaboration with Abdoz Arts, has now taken another step in order to further beautify Karachi. Its new project is the wall at Aga Khan Park, Garden, opposite Ismaili Jamaat-Khana covering a space of over 7000 sq. ft. The painting work in progress has already attracted citizens who are excited to see the completed version of beautifully painted artworks.

To encourage citizens in taking part in it and showing their passion for Pakistan, EFU Life announced an art contest as well. Karachiites were asked to submit their original art works and have a chance to get their paintings featured on city walls. The winner was appreciated with a smartphone.

Be a part of "My Pride My Pakistan' Meri Shaan Mera Pakistan and show your love for your culture and country. 

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