Pakistan Breaks Guinness World Record For The Largest Cookie Mosaic


To mark the celebrations of Pakistan’s 70 years of independence, the leading food brand of the country, Peek Freans Sooper, a marque of English Biscuit manufacturers, came up with a unique idea of breaking the Guinness World Record for the largest cookie mosaic.

The Peek Freans Sooper’s team broke the record with a huge Pakistani flag, made up of 150,000 plus cookies in white and green colour, and measuring around 226.51 m2 (2,438.15 ft2). The cookie mosaic that was held in Islamabad, was completed in 6.5 hours on the day of independence, August 14.

Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic
The most significant aspect of this world record was that after the successful completion of flag mosaic for Guinness world record, all of the cookies used were distributed in custom built packages to different charities across Pakistan. The cookies were prepared as per the hygienic rules, and monitored by food inspectors all the time during flag mosaic preparations. The participants used hand-sanitizers, hair, shoe mitts, and gloves just to ensure each cookie remains clean and germ-free for consumption.

All the members of this remarkable event, including cricketers Shoaib Akhtar, Younus Khan, showbiz celebrities Adnan Siddiqui, Hareem Farooq and other well-known Pakistanis, took part in it with immense passion and excitement. They placed each cookie side by side to create the largest cookie mosaic. Their efforts finally paid off as soon as Guinness World Records’ team verified the challenge of breaking the world record as an achievement.

Speaking on the occasion, Dr. Zeelaf Munir, EBM Managing Director and CEO, said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

Congratulations to Pakistan and Peek Freans Sooper who made the history by bringing home a Guinness World Records title on the day of the country's 70th Independence. 

Thank you Peek Freans for turning nation's Azaadi celebrations more extraordinary and memorable. Indeed Sooper Hai Pakistan!

You can visit Peek Freans here:

Web: EBM
Instagram: Sooper Pakistan
Twitter: Sooper Pakistan



National Foods Empowering Women, Definitely Not A Failure!


Gone are the days, when women were supposed to spent their lives in the heat of kitchen just to show the love and care they have for their families. The 21st century women have introduced a new concept of spending less time in kitchen while still showing their affection and carefulness for the loved ones.

Today’s modern women select those things that are not time consuming, for example, ready to wear, ready to cook, and most importantly, the hygienic ready to use recipe mixes. Many people, particularly, the older ones, still think that this kind of mentality to choose easy-to-go things, is actually a sign of laziness and failure.

However, smart women have a very valid answer to this accusation. They establish their point of view by saying that instead of killing precious time in front of stoves, one should take sahulat (facility) of easily available balanced spices for cooking. This is the best way to save time to complete other important chores. Moreover, such sahulat gives women a lot of spare time to spend with their children, husband and other family members. They can also have a “Me time” that has been stolen from the older lot due to the absence of such spicy and tasty sahulat.

Recently, we came across the new TVC of National Foods that superbly highlighted the same fact that kitchen and ability to balance the spices to present a well-cooked dish, is not a litmus test for a woman’s love for family. She should not remain confined to one corner of house just to produce tasty food. All women should Live and love outside the confinements of the kitchen when National Recipe Mixes gives them the “Sahulat” to cook delicious food in less time. This does not make them a failure!

With a history spanning over four decades, National Foods has always tried to do something extra ordinary to empower women. With their latest TVC, the brand has intelligently not only tried to break the stereotype but also introduced a new concept of “Not A Failure”. 

The tag #NotAFailure is a great initiative to tell everyone that if a woman cannot spare time for certain things for example making round chapatis, cooking aromatic curries, washing dishes or doing other household chores, it’s not a failure. Look at the lives of those women who have achieved great things in life, made proud their families, earned name in their respective fields. Those women may not be good cooks and experts of making round roti but have showed their passion and determination to attain their goals. They are definitely #NotAFailure but an inspiration for all.

Hence, women who choose to avail the convenience of National Foods recipe mixes - a perfect blend of traditional, spicy, tantalizing flavors, to make perfect meals for families and manage to take out sufficient time for loved ones, are Not A Failure.

So, ladies, it’s time to grab some of those enriched and flavorsome recipe mixes with a combination of exotic herbs, spices and seasonings, to show our talent and offer a tasteful experience of aromatic Pakistani cuisine to our families without wasting too much time in heat - after all we are #NotAFailure.

Ladies you can follow National Foods social channels here:



Book Launch - Basila & The Street Crew


The launch of  comic book Basila and the Street Crew was held at The Second Floor. The launching ceremony was attended by activist Kami Sid, Actor Adnan Shah Tipu, Journalist  Zarrar Khuhro and Environmentalist Afia Salam. 

Basila & The Street Crew is a story of a an orphaned girl Basila and her aunt, a transgender woman who sets out to make a difference in the community. She fights social ills through the civic participation. She takes challenge to teach homeless aspiring artists to pursue their passion through painting, visual messages of love, peace and interfaith harmony on public walls and open spaces. Streets of Karachi are her classrooms and the city walls are her canvas.

The book also draws attention to a very important theme of social inclusion by introducing a transgender character. Riffat Apa, the aunt of the protagonist, is the leading character. She also shares the same passion for the country and her surroundings like Basila.

“More than anything, the transgender community of Pakistan wants acceptance”, said Anain Shaikh, the co-creator and illustrator of Basila and the Street Crew. “We've aimed to neither glorify nor victimize a transgender person but to rather show them in everyday roles such as a parent, or a mentor", she added.

"Like many comic books, Basila and the Street Crew begins in tragedy. After a vicious attack, our hero is left a vulnerable orphan in a dangerous world. Here, coming to her aid is the transgender community, who raise her with the love and training she needs to survive", said Noman Ansari, the lead writer of the series.

The aspect at large that Basila and the Street Crew aims to highlight though, is active citizenship and civic participation. Through this series, the idea that any citizen regardless of his/her social status, ethnicity, gender, race, or religion, can volunteer to make a difference. Targeted at teens and young adults, the comic book aims to invoke a sense of responsibility within its readers, so the future of this country can collectively work towards its betterment, with the resources they have. 

The book launching event was attended by media persons, students, sponsors and  bloggers.

Photo Credit: Basila and the Street Crew Facebook and Azcorp Comics.



Review - Asim Azhar's Sabz Safaid Rang Is A Gift For Pakistanis


For this years Independence Day, Cornetto Pop Rock brings Asim Azhar's new patriotic song Sabz Safaid Rang. The latest music video is directed by Adnan Malik.

The concept of Malik’s video is nostalgia. Now a days, people have no time and eagerness to explore their own country and city as they used to once. Young people are mainly prohibited from doing such activities by their parents just for safety concerns. The music video depicts five teenagers exploring different places on their bicycles and enjoying their independence. 


The youngsters embarked on a journey of experiencing something spectacular when the clock strikes twelve for 14th of August. The video showed Asim Azhar performing in front of enthusiastic young people who love their country and dancing in happiness of Independence.

Adnan Malik shared his experience , ‘When I first listened to the song, I thought it sounds fun and full of energy. It has been a pleasure working with Cornetto Pop Rock 2 and Asim Azhar. He’s immensely talented.’

Asim Azhar expressed his thoughts on the song as, ‘Working with Adnan was one of my goals. Working on Cornetto Pop Rock 2 platform with him has been an awesome experience. I hope everyone enjoys the song and it wakes up their patriotic spirit.’



Review - Pizza Hut Introduces Its New Affordable WOW Deals


We are true pizza lovers who can eat pizza at any time and when it comes to the brand Pizza Hut we can't resist its most popular food. So, you can imagine our delight when we got a super yumlicious WoW deal from Pizza Hut Pakistan. 

The topping selection was pretty hard as there were so many options. So, after a few minutes, we came to conclusion that Chicken Fajita topping would be best for this deal and it turned out that our selection was good as it was perfectly balanced in spices. 

One thing we would like to add here is that Pizza Hut should start adding some more chicken in its toppings. It would enhance the overall taste of pizza. 

The deal also included two 345 ml soft drinks and four pieces of tasty garlic bread. The taste was as usual awesome with perfect baking of the dough; neither hard nor too flat. The crispy garlic bread was good in taste. 

The most interesting part of Pizza Hut's new affordable WoW deals is that these can be customized according to the taste and desire of the foodies. The discounted deals are not too heavy for your pocket. 

If you are feeling hungry after reading this detail, you too can enjoy it. We are adding the whole details of the deals for your convenience. 

Deal Ideas:

The first deal has one Personal Pan Pizza, 2 pieces of Garlic Bread and 345ml soft drink, a perfect meal for a pizza lover. For a two persons, the deal has one Regular Pizza, four pieces of Garlic Bread and two 345 ml soft drink bottles. For a larger gathering, the third WoW deal includes one Large Pizza, six pieces of Garlic Bread and a 1.75 liter soft drink.


The foodie can change the flavours as per personal preferences. These spicy and tasty toppings are available to adjust one’s pizza,

Cheeky Chicken
Classic Pepperoni
Chicken Supreme
Fajita Sicilian
Chicken Fajita
Hot Stuff
Chicken Tikka
Very Veggie
Tropical Hawaiian
Chicken Behari
Afghani Tikka.

And if that’s not enough, the deals also include options to upgrade your meals with some discounted add-ons for example Potato Wedges, 6 pcs of Chicken Wings, and Salad.

All of the deals are so economical you cannot help but keep on buying more and more and stacking 'em up!



EFU Life's Meri Shaan Mera Pakistan Launched To Celebrate Spirit Of Patriotism

The Aga Khan Park Walls Adorned With Meri Shaan Mera Pakistan Wall-Art

EFU Life, the top life insurance provider in Pakistan, has launched a matchless CSR initiative ‘”Meri Shaan Mera Pakistan” to reclaim the public spaces through decent wall art. 

The inauguration ceremony took place at Aga Khan Park with the unveiling of the wall by commissioner Ejaz Ahmed Khan who also commended the collaborative effort, stated, 

‘Such beautification projects are essential for enhancing the aesthetic aspect of the city.  Aga Khan Park is the third project that we have collaborated on with EFU Life. Other corporate entities must come forward and take a disciplined approach to CSR initiatives. I urge all stakeholders to join hands with the administration to bring back colors to the city of light.’

Commissioner Karachi Ejaz Ahmed Khan Talking To Media

EFU Life has partnered with ‘Abdoz Arts’. The company inaugurated ‘Meri Shaan Mera Pakistan’ in 2016 on Pakistan’s Independence Day, and after the successful completion of two wall at Ayesha Manzil and NCC Sports Complex in Karachi, , the Company has now extended this campaign to a third location, the Aga Khan Park, Garden East.

Read Karachi's Wall Art Shows Spirit Of Meri Shaan Mera Pakistan to have idea about the efforts put into this wall art campaign.

The colourful painting work displayed at park walls rejoices the spirit of patriotism, and depicts the rich cultural heritage of Pakistan. Celebrating the cultural diversity of its people and yet unified under the nation’s flag is the main underlying theme. It marvelously removed some of the wall chalking and political negativity spread on city walls.

Commissioner Karachi Ejaz Ahmed Khan and Taher G. Sachak, MD & CEO, EFU Life
Speaking at the launch Mr.Taher G. Sachak, MD & CEO, EFU Life said ‘I take this opportunity to thank Mr. Ejaz Ahmed Khan, Commissioner Karachi and his team for their support, and commitment in partnering with us to make this project a success.’

He emphasized that we as Pakistanis need to take ownership and responsibility for our country. There is a lot that we need to be proud of, and it’s important to bring forward the positive mind-set about our rich cultural heritage especially in the youth today. What makes this campaign truly unique is not only the underlying message of patriotism, but the involvement of the youth, with active participation from the students of different universities to execute the project. 

He also added, that the company is further exploring avenues of executing such projects in other parts of the country. 

Check out some of the glimpses of Aga Khan Park's wall art:



Karachi's Wall Art Shows Spirit Of Meri Shaan Mera Pakistan

Karachi Walls Showing Meri Shaan Mera Pakistan 

There is an urgent need to wipe out all indecent wall chalking in Karachi. Let me tell you why it is important to remove all the filthy messages for example the political hatred, obnoxious magical cures of illiterate Baba and other inappropriate notes, because clean city walls are the reflection of a civilized society. The neat and tidy walls express public interest in owning and maintaining the city and country.

Last year, EFU Insurance, under the guidance of Commissioner Karachi, Mr. Ejaz Ahmed Khan, and his team of Commissioner Karachi Division, decided to come forward and start a corporate social responsibility campaign "Meri Shaan Mera Pakistan" to reclaim the public spaces by cleaning the dirty wall chalking and painting a positive image of Pakistan’s culture through extravagant art work.

The creative idea of EFU Life Insurance’s CSR was to highlight country’s rich cultural heritage by creating huge paintings of national events, festivals, monuments and portraits of its legends on city walls.

The campaign successfully adorned the walls at Ayesha Manzil and National Coaching Centre with huge paintings displaying the diversity of cultures within a nation. In total, a large portion approx. 5000 sq.ft was covered with colourful images during this campaign.

Check out some of the glimpses from Ayesha Manzil and National Coaching Centre wall painting:

Ayesha Manzil 

Ayesha Manzil 
National Coaching Centre (NCC)

National Coaching Centre (NCC)
EFU Life, in collaboration with Abdoz Arts, has now taken another step in order to further beautify Karachi. Its new project is the wall at Aga Khan Park, Garden, opposite Ismaili Jamaat-Khana covering a space of over 7000 sq. ft. The painting work in progress has already attracted citizens who are excited to see the completed version of beautifully painted artworks.

To encourage citizens in taking part in it and showing their passion for Pakistan, EFU Life announced an art contest as well. Karachiites were asked to submit their original art works and have a chance to get their paintings featured on city walls. The winner was appreciated with a smartphone.

Be a part of "My Pride My Pakistan' Meri Shaan Mera Pakistan and show your love for your culture and country.