Event Coverage - Blue Band Margarine And Special Olympics Pakistan Organized Both Buddy & Me Race


Blue Band Margarine with collaboration of Special Olympics Pakistan organized a one of its kind event Both Buddy & Me race to bring inclusion towards differently-abled children to create awareness about inclusive society.

Blue Band Pakistan, the leading spreads brand for over 25 years, launched its campaign ‘Achai Barhnay Do’ this year with the aim to create an inclusive environment for children. As an advocate of children’s growth and development, Blue Band aims to reinforce the importance of social inclusion for parents, guardians to teach children the idea removing barriers for differently-abled kids through Achai Barhnay Do initiative.

Society puts a lot of focus on child’s health and well being which is imperative, however, often the most important lessons of empathy and acceptance that are essential for character building are missed. 

Blue Band Pakistan not only started the conversation about inclusion, but made an effort by joining hands with Special Olympics Pakistan for organising the ‘Both Buddy & Me’ race at Beach Luxury Hotel. The race was conducted at Pakistan’s largest inflatable race course where kids were paired up in a buddy system with differently abled kids to finish the obstacle course together as a team. This helped bring the kids closer, whilst reducing barriers for differently abled kids through an opportunity to showcase their skills in sports and games. 

The race hosted a crowd of over a thousand people which included many celebrities with their families namely Syra Shahroz, Nida Yasir, Shahroz Sabzwari, Zhalay Sarhadi, Shaista Lodhi, Sunita Marshall, Amma Sheikh, YBQ, Muznah Ibrahim, Adnan Shah Tipu, Mohib Mirza, Amna Malik, Faysal Qureshi, Salman Sheikh and Hira, and Hassan Ahmed. The race was hosted by Faizan Haque with special performances by Khaled Anam and Asim Azhar.

Director Foods & Refreshment Unilever, Farheen Salman said, “This event not only brought the topic of inclusion to the forefront, but also provided the start of an actionable and meaningful movement about character development. Children are the future and we need to make every effort to nurture an environment where people of all abilities feel safe, included and accepted and are given a chance to participate to create a more tolerant and well-rounded Pakistan.”

Founder Special Olympics Pakistan Ronak Lakhani expressed her appreciation for Blue Band’s initiative, ‘This event has been a step towards spreading awareness. It helped us celebrate inclusion and spread the goodness. Achai Barhnay Do.’



  1. Thanks for this post! It is truly amazing. <3

    If you would like to support each other with follow, let me know on my blog: http://starshinebeauty.blogspot.hr/

  2. Very interesting post!
    Would you like to follow each other? If you do let me know in the comments on my blog ♡

  3. DOWNLOAD $12,234 in 2 months Casino Software?

    Let me get it straight.

    I dont care about sports. Never cared less.

    I tried EVERYTHING from FOREX & stocks to internet advertising and affiliate networks.. I even made some money but then lost it all when the stock market went south.

    I think I finally found it. Download Today!!

  4. Quantum Binary Signals

    Professional trading signals sent to your mobile phone every day.

    Start following our signals today & gain up to 270% daily.