Blue Band's New TVC 'Achayi Barhne Do' Is All About Disability Inclusion


Pakistan’s leading spread brand Blue Band urges all parents to make sure social inclusion of their children, who feel incapable to play sports due to physical or mental health issues, by removing obstacles to joining for kids and encourage the perception of being good enough to participate in any field. 

It is indeed a great message by the brand to break down stereotypes about kids with disability and encourage their parents to promote and teach such kids inclusiveness. 

Blue Band Margarine’s new TVC ‘Achai Barhanay Do’ revolves around the idea of inclusion of differently-abled in the society by showing a group of young boys playing throw-ball using one arm only. One of the boy’s mother watching the game through her kitchen window finds it strange. Meanwhile another boy passes by and the group of boys ask him to join the game. This boy is revealed to be physically disabled with just one arm. As he joins, all the boys hide one of their arms inside their tees and the game starts again. 

The brand Blue Band is taking care of children’s health, so that parents can now focus on their character development, and intends to spread awareness on the very important topic of inclusion of physically and mentally challenged kids in sports and other activities. 

Blue Band Margarine is made with 100% natural vegetable oils as per global and local standards. It is a good source of essential fats and vitamins that help children to grow, develop and thrive in their life with energy and good health.



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