Accu Chek Pakistan Held 'Healthy Me' Poster Competition

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The theme for World Diabetes Day 2019 was Family and Diabetes. The theme was aimed to raise awareness of the diabetes effect on one’s family and promoting the support as well as the role of the family in managing, carefulness, prevention and acquiring knowledge of diabetes.

A lack of knowledge about this silent disease – diabetes means that noticing the early symptoms is not just a hindrance for family members, but it’s a bigger concern impacting the whole society. Do you know that diabetes was responsible for four million deaths in 2017? It was due to untreated or unmanaged diabetes that leads to life-changing impediments.

In order to create diabetes awareness in country, the Roche Pakistan, the pioneers in Diabetes Care, took a great initiative by engaging young children and school going students to highlight the significance of diabetes care, prevention, and alertness about the silent disease. The main focus was to educate them that how changing a lifestyle can prevent diabetes or help in managing it. The initiative aimed at helping students in understanding the symptoms and complications of diabetes. Diet plans were shared to teach them healthy eating routine from an early age to avoid obesity that can lead to diabetes.

The Accu Chek Pakistan, a brand of blood sugar-testing devices manufactured by Roche Diagnostics, organized a poster competition ‘Healthy Me’ as a drill to tell young minds that healthy living amongst children ensures a healthy future. 

Children were asked to draw, make posters to express their knowledge about World Diabetes Day theme; Family and Diabetes. The contest further enabled students to absorb the maximum information about the symptoms of diabetes and how Accu-Chek can help to monitor blood sugar levels.

The Healthy Me poster contest was judged by cricketer Mr. Wasim Akram, who himself is a diabetic patient and an inspiration for many people who want to be active and fit. The competition administration received hundreds of entries from schools all across Pakistan showing that such activity can really promote awareness among children and their families.

Following are some of the creative posters and illustrations that children made to highlight the importance of a healthy lifestyle and diet to prevent and control diabetes in families and children.

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World Diabetes Day: #ItsTimeToAct With Novo Nordisk And Wasim Akram

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All over the world, the month of November is remembered as the "Diabetes Awareness Month". This year, during 10th to 20th of November, Pakistan's legend cricketer Wasim Akram along with a global health care company Novo Nordisk is initiating a campaign to fight against diabetes by creating awareness and providing easy solutions to keep the disease away or maintained.

The campaign's main theme can be understood through a video that how the diabetic Wasim Akram, well known as Sultan of Swing, maintained his diabetes and led a normal life only through controlling his diet, daily exercise, and taking proper medicine.

 

At a very young age Akram was diagnosed with diabetes in 1997, however he never let it overshadow his life and emphasized on healthy lifestyle . This is the reason he is considered as an inspiration for all of the people who have diabetes.

To further create awareness and involving everyone, there is a contest going on in which anyone can participate. All you have to do is to upload his or her daily fitness routine photo with hashtags #ItsTimeToAct and #ChangingDiabetes on Twitter, Facebook or Instagram.   and the entry is applicable. At the end of the challenge, 10 lucky entries will win signed merchandise from Wasim Akram.

Wasim Akram who is also a Novo Nordisk Ambassador said, “Today prevalence of diabetes is shocking and I feel proud to be part of a movement that challenges you to act right in order to live healthy with diabetes. I am looking forward to witnessing my fellow countrymen take part in the challenge and experience the benefits of staying fit”.

The challenge will run through the weeks and will reach its peak momentum on November 14 - World Diabetes Day. Other celebrities alongside the legend will take part in the challenge themselves to further strengthen the goal of effective diabetes management.

The mission behind this challenge is to promote a healthy lifestyle through social media. The importance of staying physically fit is crucial to maintain diabetes and with Novo Nordisk as one’s companion this is possible with more and more ease with each passing day. 

The campaign's winning images or videos will be shared across the border to ensure far and wide manifestation. Recognition of people who are responsible for inspiring so many others is an integral pillar of this mission. Social media and humble awards aim to celebrate these special stories as well as to honor the dedication and commitment of those who know what it takes to act at the right time. 

So, this 'World Diabetes Day' let's pledge to act at the right time and make the right choices. 

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