Junoon Is Back After 13 Years And The Credit Goes To Peek Freans Sooper

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Yes! The sufi rock band Junoon is going to make a comeback after 13 long years and this reunion is a result of efforts by a biscuit company named Peek Freans Sooper.

During thirteen years of music life, Junoon recorded more than six albums, including the melodious Talaash (1993) and the patriotic song Azadi (1997). These songs really touched the hearts of their fans.

The troika of singer-songwriter, guitarist and multi-instrumental composer, Ali Azmat, Salman Ahmed and Brian O’Conell have been working together for an upcoming project, Sooper Hai Pakistan Ka Junoon.

It is now official that English Biscuit Manufacturer's brand Peek Freans Sooper is actually reuniting the world-renowned ‘Junoon’ after more than a decade. This reunion is aimed at uniting the people of Pakistan through Junoon's legendary and inspiring sufi music. 

Sooper operates on the principle of putting Pakistan first by highlighting its many strengths that will further solidify its position on the world stage.

Passion, or as we call it, Junoon, is the hallmark of the Pakistani people. As we approach Pakistan's 71st Independence Day, the belief that Pakistan is indeed a super nation with Junoon brimming within its people, “Sooper hai Pakistan ka Junoon” brings something that the people of this country have been waiting for a very long time. 

‘Sooper hai Pakistan ka Junoon’ seeks to bring the message of rising up together through the reunion of Junoon and by spreading the message of patriotism, unity and harmony across the nation.

EBM's Head of Marketing, Ayesha Janjua while speaking to the media on this prestigious occasion said, "The reunion of Junoon is a pivotal moment in history and the role of EBM in making this happen truly embodies the spirit of the nation's favourite brand, Peek Freans Sooper.  In the years to come, Sooper will continue to be the positive voice that inspires millions of Pakistanis."

Last year's Guinness World Record for the Largest Cookie Mosaic in the shape of the Pakistani flag was won by none other than Peek Freans and in this manner the brand created a new record for Pakistan on its last year's Independence Day.  

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Pakistan Breaks Guinness World Record For The Largest Cookie Mosaic

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To mark the celebrations of Pakistan’s 70 years of independence, the leading food brand of the country, Peek Freans Sooper, a marque of English Biscuit manufacturers, came up with a unique idea of breaking the Guinness World Record for the largest cookie mosaic.

The Peek Freans Sooper’s team broke the record with a huge Pakistani flag, made up of 150,000 plus cookies in white and green colour, and measuring around 226.51 m2 (2,438.15 ft2). The cookie mosaic that was held in Islamabad, was completed in 6.5 hours on the day of independence, August 14.

Dr. Zeelaf Munir, Managing Director and CEO, EBM and the team with the Record-breaking Cookie Mosaic

The most significant aspect of this world record was that after the successful completion of flag mosaic for Guinness world record, all of the cookies used were distributed in custom built packages to different charities across Pakistan. The cookies were prepared as per the hygienic rules, and monitored by food inspectors all the time during flag mosaic preparations. The participants used hand-sanitizers, hair, shoe mitts, and gloves just to ensure each cookie remains clean and germ-free for consumption.

All the members of this remarkable event, including cricketers Shoaib Akhtar, Younus Khan, showbiz celebrities Adnan Siddiqui, Hareem Farooq and other well-known Pakistanis, took part in it with immense passion and excitement. They placed each cookie side by side to create the largest cookie mosaic. Their efforts finally paid off as soon as Guinness World Records’ team verified the challenge of breaking the world record as an achievement.

Speaking on the occasion, Dr. Zeelaf Munir, EBM Managing Director and CEO, said, “We are a nation that is continuously rebuilding, reshaping and pushing forward – no matter what the odds. Our campaign, ‘Sooper Hai Pakistan’ seeks to highlight this national positivity by disseminating content that is the exact opposite of what the popular media continues to cover.”

Ayesha Janjua, EBM Head of Marketing said, ‘Pakistanis are brimming with raw talent; surpassing the world’s expectations on each and every pivotal moment and the participation of EBM sales and marketing team in this historic event demonstrates the true spirit of every Pakistani.”

Congratulations to Pakistan and Peek Freans Sooper who made the history by bringing home a Guinness World Records title on the day of the country's 70^th Independence. 

Thank you Peek Freans for turning nation's Azaadi celebrations more extraordinary and memorable. Indeed Sooper Hai Pakistan!

You can visit Peek Freans here:

Web: EBM

Facebook: Peek Freans Sooper

Instagram: Sooper Pakistan

Twitter: Sooper Pakistan

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