Pamper Yourself With Truly Komal's Skin Care

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Obsessed with skin care since childhood, singer Komal Rizvi recently launched her own skin care brand Truly Komal. After meeting dermatological chemist in Canada, Rizvi decided to introduce skin products within a very reasonable price range.

Developed with the help of chemists, all the formulas are harmless and suitable for South Asian skin tone. The series is precisely created to give local skin a much better glowing effect. Right now, Rizvi has three products to take care look of skin's basic requirements; these include hydration, moisturization and sun rays protection.

Rizvi further added that she has plans to add more product to her new brand Truly Komal for example a face wash and scrub as these are much needed stuff by women of all ages. The launched products that suits all skin types include Moisturizing cream, glow serum and sunblock.

MOISTURIZING CREAM

This cream evens out skin tone effectively by reducing dark spots and provides deep hydration to give a satin-soft skin. Helps in brightening and hydration with rose and daisy extracts. It nourishes the skin with antioxidants and protects it from the environment. Corrects pigmentation, un-even skin tones and rejuvenates it.

GLOW SERUM

The serum contains essential glow-boosting ingredients to give a healthy-looking dewy skin. Based on advanced skin cell technology, first time ever in Pakistan, this serum will help in improving collagen production, prevents toxicity and fine lines. Works as an anti-aging, and firms the skin.

SUNBLOCK

All in one lightweight, fast-absorbing, moisturising SPF 50 provides protection against both UVA and UVB rays. Perfect for all skin-types even Children. It blocks 98% of the harmful UV rays, hydrates and protects one from pigmentation, early wrinkles and brightens complexion upon every application. Covering all your essential beauty requirements and giving you the glow you need in life.

Rizvi’s core agenda behind launching the brand is to make it an economical purchase possible for the consumers while serving the European quality and standard to everyone in Pakistan. Truly Komal’s series will cost between Rs1,800 - Rs3,000. 

Many renowned makeup artists, stylists, TV Film celebrities and beauty enthusiast attended the lunching event of Truly Komal.  

The series is available throughout Pakistan in stores and salons. You can place your order by visiting www.trulykomal.com.

Happy skin days to all of you!

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Dhaani Launches Outlet In Lahore

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The luxury pret brand Dhaani launches its first outlet in Lahore. Started by sister duo Asma and Ambreen Aslam, Dhaani showcased their latest collection of semi-formal women’s wear.  

Situated in the prime location of Y Block DHA Lahore, the launch event presented the design philosophy of the brand. The pret designs are made for those strong and confident woman who appreciates trends with comfort, fragility and femininity.

The brand representatives shared their reason for choosing the name Dhaani, to represent colour, delicacy and easy-to-carry clothing. "We make clothes that we personally like to wear," said the designer Asma Aslam.

Dhaani fuses various elements along with unique embellishment techniques, such as use of material, exquisite cuts and bold use of colors, to make it stand out. The price range of the brand starts from PKR 2,500.

Dhaani's brand ambassador Sara Loren attended the launch. Sara stated that Dhaani is perfect for the modern day woman who knows how to stay relevant, aims to become a trendier and more confident version of herself. "Dhaani luxury is chic, trendy, affordable and quirky," she further said. 

The launch was attended by fashion industry stalwarts, celebrities, journalists, socialites, bloggers and noted individuals from all walks of life. Many celebrities were dressed in Dhaani's latest collection.   

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Be Smart! Do Quick & Sharp Online Shopping With mycart.pk

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With the advancement of technology, the e-commerce has emerged as a main source not only for entrepreneurs but also for the shopping lovers. 

In the beginning, there was a fashion websites boom and frankly speaking it attracted a huge number of potential customers. In spite of this, there was some hesitation among prospective buyers due to trust issues related to product quality. However, with the passage of time the trust deficit has been covered enormously as the brands have learned their lesson and now know it well that only with quality products and efficient customer service they can stay in e-business.

In Pakistan, the online shopping scene is not different from other parts of world. After the fashion, gadgets and electronic items, now people can shop their favourite grocery items through website. Yes, this is a new trend, and believe me it is the most convenient way to buy your kitchen items with ease.

Recently, the management of mycart.pk arranged an iftar meet-up for bloggers at Dunkin Donuts. It was a wonderful idea to give an introduction to blogger community about the brand and business. It is an online website that offers a wide range of kitchen grocery, household items, gadgets, sports, beauty products, baby stuff along with home textiles, toys, gifts, etc. 

At present, the website is well known for 24/7 speedy deliveries in Karachi, Lahore and Islamabad. The most attractive feature of the website is that customers can enjoy free delivery option if their order is above Rs.500. 

The website cater nearly 20,000+ grocery products; it means the brand offers variety of stuff to its customers with convenient shipping schedule and best savings. Along with grocery items, mycart is also offering pharmacy products from big names like Getz Pharma, Abbot, gsk, ACCU Chek, Johnson and Johnson, searle.

At the meet-up, Waqas Pervez, the Head of Marketing mycart.pk, not only shared vouchers from mycart partners such as Foodpanda, BOGO, Vouch365, but also talked about some of the very interesting facts and figures with bloggers. 

These included why people like to shop online and how online shopping is the need of the hour for Pakistani women. You would be surprised to know that 92% orders contain more than 2 items for any e-commerce store but for mycart.pk it is 23. With the help of google analytics, the brand determines demographics on their website to enhance their performance. 

The event served as a platform for both the bloggers and the mycart team to share experiences and discuss statistics to understand the habits of an average Pakistani online shopper. The info-graphics that were showed to bloggers indicated that by using the collected data, brand has increased its sells triple times in just one year. 

The future business objectives of the brand includes a seamless shopping experience for its customers with a larges product selection. After this, a dedicated customer support is another milestone that mycart wants to surpass.

After attending this session, I decided to give it a try. So, I logged in and ordered grocery items. For my surprise, mycart.pk delivers round the clock by offering delivery options.

I selected the time that was convenient for my home. The order was delivered on time. Received all items except one that management informed me "is not available at the moment, but will be delivered soon." 

I found mycart.pk very efficient and ideal place to order grocery items. 

So, if you would like to save your time, then I would recommend that you should also give mycart.pk a try to order your grocery items. 

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Review - Beauty & You Created Beautiful Moments For Karachiites

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Not many events happening in my city are women oriented. So, whenever there is an opportunity to attend an event particularly organized for women and their families, I always mark my calendar to attend it.

Recently, I was lucky enough to be invited to an event that focused on beauty, fashion, makeup, tips. It was organized in the spacious Global Marquees by Cool and Cool. The three-day-long, starting from 24^th to 26^th April, Beauty & You event got tremendous appreciation from women. It was Pakistan’s first ever beauty event covering women’s interest areas. 

Through Beauty & You expo platform, Cool and Cool gave an opportunity to several brands such as Shower Scents, Jennifer’s, Make-Up City and Hemani to display their products at the event. The jewelry stalls caught special attention of ladies. 

There were three makeup masterclasses by well-known artist including Masarrat Misbah, Nadia Hussain and Angie Marshall. These makeup classes were free of cost and covered the new tips and tricks of latest make-up trends. The bridal makeup were the highlights of the event. A large number of women attended these classes on all three days.

The event also set-up a huge food-court with delicious pizza, burger, chaat, rolls, juices, cold drinks stalls. The food brands included Subway, Dunkin’ Donuts, Chatkhaar and Naurus serving up tasty sandwiches and slushies. There was also a play area for children.

In case, you have missed this opportunity of attending the Beauty and You expo, I would say DO Not WORRY!

Yes, don’t be sad, because the winter edition is on the way; happening on the 7th, 8th and 9th of December 2018.

So, until then Chao :) 

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The Bloggers' Meet-Up Of The Town

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It was a warm evening of anticipation. Yes that is the word. Brands have a natural pull and people want to show up at their events to learn about them. What is the charm of showing up at a meet up?

I had the same question in mind when i was debating with myself on forming a meet-up. It would always come down to, ' it's a meeting, don't overthink it.' But a small event was making me nervous. I still think it was more than just nerves. It was a question on how our dynamics as part of a group and the city work. As social animals we are inclined to socialize but as Karachiites we have a different social order to things or rather we have developed a different social order. We speculate and we judge. A lot sometimes, leading to the eventual break down of intentions and promises.

Let's take an example. From my personal life. I love attending the Plant Show that happens every year on Sea-view. It helps me see the diversity and I was looking forward this year to buying a lot of succulents. But... It was largely disappointing. The variety had gone down and so had the pull of the exhibit. 

Photo: Agri Tourism Development Corporation of Pakistan

Would i go next year? Maybe but not with so much jubilation especially since there was such an exorbitant price ticket on the entrance which used to be virtually free with a large footfall.

Array Of Flowers At The Plant Show

I wondered if my meet-up would have the same fate? Fizzling and dying out eventually. 'Overthinking' again. Let's face it. Technology changes and so does the way we do business but outreach and the way businesses have created an outreach hasn't changed. That is alarming.

Marketing is still being ruled by age old concepts of large bill boards and advertising space on TV channels. Huge marketing budgets are set for viewership. Content marketing and distribution is in its nascency. We still believe in standing out from the crowd by being the bold and the beautiful. We still have problem mixing and having a conversation to get our message across. The bold and the beautiful stance requires 1 lac rupees (a conservative figure). The same amount spent on a content marketing mix would reach more people and more conversions would ensue. But then that’s just my point of view.

Bloggers enjoying the event

The days went by and finally came the day of the meet-up. Meeting with bloggers was comforting in one way. They wanted such a space to survive. They wanted to meet and know more. They want to grow their businesses. Whether for sake of having a conversation or just to get out of their hectic work routines, such a space gave them a breather. The reasons were different but it seemed to grow on them. Apart from some logistics issues no one had issues with a space. K-Town found supporters and it was live.

If you are wondering, will there be another meet-up? 

Yes, definitely. Actually, it’s just around the corner. Do join us and let’s get the conversation going. 

Want to know what happened? Read here all the details.

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Tabba Heart Institute's Project DKL creating awareness about heart diseases and stroke prevention

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Heart ailments including strokes are the prominent causes of death. Every year nearly 17 million persons die due to heart diseases. This number of deaths is higher than other serious illnesses for example cancer, HIV, malaria etc.

On World Heart Day, celebrated on 29th of September, Pakistan’s most comprehensive cardiology services providing institute Tabba Heart conducted a session on how to keep a check and balance on blood pressure and spread awareness about all heart diseases, cardiac arrest and stroke prevention through their Project Dil kay Liye (#ProjectDKL).

As a part of the project DKL, Tabba Heart Institute conducted an activity at LuckyOne Mall from 22nd to 24th September 2017 to create awareness about healthy heart encouraging people to focus on their heart’s well-being and keep it healthy and thus reduce the risk of heart diseases.

 
During the activation of Project DKL at LuckyOne Mall, thousands of people were engaged in healthy activities and games. People were given several giveaways on answering a health-related quiz and playing healthy games.

Project DKL is a way of life, it aims to create a healthy environment, encouraging people to switch to a healthier lifestyle through exercising, eating healthy, quitting smoking & getting regular medical check-ups done.

So, avoid oily and junk foods. Eat variety of fruits and vegetables. Don’t forget to give up smoking, do regular exercise to keep yourself fit and fine with a healthy heart.

For more information, 

Follow Tabba Heart on Facebook .

Website: www.tabbaheart.org

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Book Launch - Basila & The Street Crew

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The launch of  comic book Basila and the Street Crew was held at The Second Floor. The launching ceremony was attended by activist Kami Sid, Actor Adnan Shah Tipu, Journalist  Zarrar Khuhro and Environmentalist Afia Salam. 

Basila & The Street Crew is a story of a an orphaned girl Basila and her aunt, a transgender woman who sets out to make a difference in the community. She fights social ills through the civic participation. She takes challenge to teach homeless aspiring artists to pursue their passion through painting, visual messages of love, peace and interfaith harmony on public walls and open spaces. Streets of Karachi are her classrooms and the city walls are her canvas.

The book also draws attention to a very important theme of social inclusion by introducing a transgender character. Riffat Apa, the aunt of the protagonist, is the leading character. She also shares the same passion for the country and her surroundings like Basila.

“More than anything, the transgender community of Pakistan wants acceptance”, said Anain Shaikh, the co-creator and illustrator of Basila and the Street Crew. “We've aimed to neither glorify nor victimize a transgender person but to rather show them in everyday roles such as a parent, or a mentor", she added.

"Like many comic books, Basila and the Street Crew begins in tragedy. After a vicious attack, our hero is left a vulnerable orphan in a dangerous world. Here, coming to her aid is the transgender community, who raise her with the love and training she needs to survive", said Noman Ansari, the lead writer of the series.

The aspect at large that Basila and the Street Crew aims to highlight though, is active citizenship and civic participation. Through this series, the idea that any citizen regardless of his/her social status, ethnicity, gender, race, or religion, can volunteer to make a difference. Targeted at teens and young adults, the comic book aims to invoke a sense of responsibility within its readers, so the future of this country can collectively work towards its betterment, with the resources they have. 

The book launching event was attended by media persons, students, sponsors and  bloggers.

Photo Credit: Basila and the Street Crew Facebook and Azcorp Comics.

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TV One's Mysterious Series Dhund Is Rolling In on July 15th

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Keeping its tradition of presenting distinctive shows for its viewers, TV One is now ready to impress and entertain the Pakistani drama watchers with a totally different yet interesting concept, a mystery series called Dhund starring Maria Wasti, Mohammad Ahmad and Hassan Ahmed.

The teasers of the new drama series and OST composed by Wajid Saeed, were launched in a recent star studded event held in famous Pi Social Café, Karachi. The unveiling evening was attended by celebrities, media persons and bloggers. 

The décor of the event was done according to the theme of the drama. All the setting with lots of candles and dark atmosphere complimented the feel of a super natural TV play. The evening began with cast and crew meet and greet.

Dhund, is a tense and scary series directed by Faiz, showing eerie encounters with spirits from another world and how a brave woman helps them find peace. Maria Wasti can see dead people. Many of the angry spirits frightens Maria.  

The supporting cast includes Zhalay Sarhadi, Junaid (Juni), Laila Wasti, Asad Siddiqui and many others were also present at the event. The series’ soundtrack complements the mysterious feel of the play.

The writer Mohammad Ahmed said, "I started my writing career as a mystery writer, but I've been doing Rom-Coms for years now and that lost idea of mystery series recovered when Seema Tahir said Yes for Dhund.”

Producer Erum Binte Shahid added, "The concept of the mystery series Dhudh is different which will build a connection. Maria can see dead persons and owns personal tragedy whereas Uzair, (Hasan) plays a young smart and devoted police officer and he is a sincere friend to Maria. Nana Syed (Mohammad Ahmed Sahb) is playing Maria's grandfather who is also her close confidante.”

Watch Dhund, starting from today, every Saturday at 9 pm only on TV One.

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PIA Launched Mobile App To Boost Facilities For Its Customers

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PIA Launched App and Web Check-In

Pakistan International Airlines (PIA) has launched the mobile application and online check-in facility to help and get feedback from for its passengers to improve the standard of its airline services.

The flyers will be able to book their tickets online, check-in through PIA’s official website or mobile app prior to arrival at the airport. After all the smooth progress through their ticketing, check-in, passengers would be allowed to rate PIA services. Passengers can web check-in 24 hours prior to the scheduled departure and up to 03 hours before the flight departure time.

This new launch of the Digital Transformation Programe is expected to facilitate PIA passengers by offering online and self-service know-hows. The mobile app will not only help PIA clients, but also the national flag carrier to increase its sales.

The newly launched online check-in facility is initially available for only domestic flights between Karachi, Lahore and Islamabad. However, it will soon be effected on all other domestic and international flights.

Speaking at the launching ceremony, held at a local hotel in Karachi, acting PIA CEO Nayar Hayat said, “Online check-in through the website and mobile apps is a step forward in our quest to improve passenger experience with PIA and we will continue to bring further improvements in order to facilitate and please our passengers”.

The app is available for both Android & IOS on the Google Play store.

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Xiaomi Brings Redmi 4X To Pakistan In Partnership With Smartlink Technologies

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With the launch of Redmi 4X, Xiaomi demonstrates its commitment to the market

One of the world’s leading technology company, Xiaomi, launches Redmi 4X in Pakistan on Saturday through distribution partner SmartLink Technology. The launch event took place in Lahore on Friday and was hosted by none other than the witty Taimur Salahuddin AKA Mooroo.

Mooroo and Sufiyan

Audiences were provided double dose of entertainment with the hilarious jokes of Mooroo and scintillating performances by Pakistan’s leading band Noori and Nescafe Basement band with Altamash Sarver, who made audiences dance to their favourite tracks. 

The stunning Mira Sethi also made a special guest appearance who was all praises for the newly launched Smartphone, equipped with the latest technology in an affordable price.

Zain, Mira Sethi and Yasir

Smartlink Technologies Marketing Director Ahmed Butt was quoted as saying, “Majority of the Pakistani consumers prefer to purchase smartphones remaining in this price bracket and thus this bracket has always remained a key market for all brands. We have confidence that Redmi 4X will be a hit within its own price bracket, as the smartphone surely outperforms its competition in the market.”

Zain, Yasir and Ahmed

Redmi 4X

Redmi 4X features a full metal body, is the slimmest in design at just 8.65mm of thickness and weighs a mere 150g. Equipped with a 4100mAh battery, Redmi 4X has an impressive standby time of up to 18 days! Bid those dying battery issues adieu! It will be available with a 3GB RAM and 32GB storage, so users can multi-task more efficiently, having more space for their downloaded applications and images. Redmi 4X will be available in the markets from Saturday in black a price of Rs 18,900.

 The smartphones will be available offline across the country and online at official mistore.pk and at authorized online sales agents including Daraz.pk and Yayvo.com.

Every Redmi 4X will ship with MIUI 8 which builds in several technology breakthroughs such as being able to clone apps and manage multiple accounts on the same phone. This means that users can have two instances of a messaging app on the same phone that correspond to different accounts, removing the inconvenience of having to log in and out on the same app. With MIUI 8, users can also split their smartphones into two accounts. This means that a different password or fingerprint can allow you to access a different home screen entirely, with independent apps and data. According to their needs, users can choose to merge certain data such as the address book and their call log history.

Key features of Redmi 4X:

• Qualcomm Snapdragon 435 with (Octa-core 1.4GHz)

• 4100mAh battery

• 13MP camera with PDAF; 5MP front camera

• 5-inch HD display

• Dual SIM (3-choose-2 hybrid SIM tray)

• LTE support

• 3GB RAM + 32GB Flash

• Up to 128GB microSD expandable storage

• Rear fingerprint sensor

• Available in Black

About Xiaomi

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting edge technology should be made accessible to everyone. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With more than 70 million handsets sold in 2015, Xiaomi is expanding its footprint across the world to become a global brand.

About Smartlink Technologies

Established in 2016, Smartlink Technologies is a brainchild of a pool of professionals whose strong vision and even stronger conviction paved the way for an exclusive partnership with Xiaomi. We believe in reaching out to both the low-end and the high-end consumers and still give out state-of-the-art and warranted products at the best possible prices. We live in an age where the digital world meanders from smartphones to smart everything – we see it all around us. Smartlink Technologies strives to connect latest technology with modern and innovative sales techniques to change not only how brands are marketed but also how they define themselves.

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