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Great news for Pakistani music enthusiasts! After Eid, the music label, EMI Pakistan will release music albums and videos of three singers; Zoheb Hassan, Asad Ahmed and Schaz Khan.
Starting in July, the first release will be Schaz Khan’s music video “Mein Udaan Hoon”. Following this, Asad Ahmed’s first solo album Rebirth with a video called Animal. In the end, singer Zoheb Hassan's music album Signature will be release with a music video for Silsalay.
The label is hoping to support Pakistani musicians and video directors. It is also looking for fresh new talent to whom they can provide an opportunity to unleash their imaginations. In 2015-16 the label paid out Rs. 5 million in royalties to artists for their old work and is currently in the middle of processing the royalties for July 2016-June 2017.
“We, at EMI Pakistan, are very excited about the upcoming
releases, not only because this is our first spell of new releases, but also
because all the videos have been produced by us. We are trying
to set a new benchmark for music video production quality in the Pakistani
market. Through these projects we hope to demonstrate our commitment to the
music fraternity. EMI
Pakistan wants to provide artists a promising platform upon which they can
grow.”
The
music industry suffered a downfall a number of years ago following which there
has been a dearth of good music coming out of the country and EMI Pakistan aims to continue the fight for artists’ rights whether it is
copyrighting issues, piracy issues or getting anyone who uses a musician’s work
to pay them for it. The organization is back to help the music industry flourish
once again and to provide support to upcoming talent.
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