Pond's Think Pink Session Speaks About Breast Cancer

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October is dedicated to spread "Breast Cancer Awareness" all over the world. The annual awareness campaign is focused to highlight the importance of early detection, treatment and prevention of this ailment.

In Pakistan, breast cancer is the fastest growing form of cancer among women, with around 90,000 new cases and nearly 40,000 deaths annually. According to local statistics, every 9th woman is at risk of breast cancer in Pakistan. The fatal consequences of the disease can be reduced if a healthy lifestyle is maintained and it can be totally prevented with proper awareness, support and education among the masses.

This year, the beauty brand Pond’s started a breast cancer awareness campaign in Pakistan with the help of its health experts. In this regard, Pond’s Pakistan recently hosted an informative breast cancer awareness session "Think Pink" to spread the knowledge for a better and healthier future.

The event was held at Avari Towers with Pink color inspired creative theme. Clad in pink, women supported the session and gained a lot of information about the illness and cultural taboos attached to it.

Pond’s Think Pink session was conducted by Doctor Kashifa Ehsan from Shaukat Khanum Cancer hospital and Doctor Yasmine. Both doctors stressed the significance of self-examination, early detection and provided their expertise regarding signs and symptoms, diagnosis, treatment, misconceptions and psychological disorders of the deadly disease.

The session highlighted following important points to keep in mind concerning breast cancer.

Always remember that Breast Cancer is not a genetic illness.

For prevention, make sure you do regular self-examination to detect any abnormalities. In case of any suspicion, get yourself checked by a doctor.

Pakistan’s young women in their 20s and 30s should have a medical breast exam after three years.

Do regular exercise to reduce the chances of breast cancer.

Maintain a healthy lifestyle with balanced diet to avoid such illness.

Regular intake of vegetables and fruits reduces the risk of cancer.

Keep in mind that not all lumps are cancerous, hence it is best to seek medical help if there is any lump in breast.

Never be embarrassed to talk about breast abnormalities or consulting a doctor.

Last but not least, always remember that prevention is better than cure. So, make a promise to yourself to take care of yourself.

Stay healthy and safe!

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Recipe - Vegetable Filled Sandwich

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Yesterday, I made vegetable sandwiches for my friend, who was visiting me after a long gap of three months. I was really excited to meet her. So, I also decided to try a new recipe of sandwiches to go with tea.

There are lots of varieties of vegetable sandwiches. I selected Potatoes as the main ingredient and added Peas and Carrots in it. The result was very good and my friend loved the taste and the look of the sandwiches. That’s why I am sharing this recipe with all of you. Hope you people will also like it.

Let’s start the recipe:

Ingredients

Potatoes 3

Carrots ½ cup

Peas ½ cup

Green Chillies 2 tbsp

Black pepper

Salt

Lemon juice 2 tbsp

Red chilli Crushed 1 tsp

Bread Slices 8

Butter

Green Chutney

Coriander Leaves 1 cup

Mint leaves 1 cup

Green Chillies 4

Garlic 2 cloves

Salt ½ tsp

Water 4-6 tbsp

Method

Blend all the green chutney ingredients in a fine paste. If needed add some more water in it and keep it aside.

Boil potatoes. Peel and mash potatoes well.

Boil peas with chopped carrot for few minutes.

In a bowl, mix mashed potatoes, peas and carrot.

Add finely chopped green chillies.

Add black pepper and salt as per your taste.

Add crushed red chilli and lemon juice in above mixture and mix it well.

Take bread slices and spread butter very lightly on both sides of the slice.

Spread blended green chutney on the slice.

Spread mashed potato mixture on the green chutney layer.

Potato mixture layer should not be very thick.

Cover it with another buttered slice.

Complete all the slices in the same manner.

Now, you can grill them in oven for 3-5 minutes or toast it in a grilling pan.

I made them in a sandwich maker because I love the shape and marks that a sandwich maker leaves on slices.

Serve them with ketchup.

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Lifebuoy Hosted Biggest CSR Campaign In Pakistan

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Lifebuoy hosted an event that raised the bar for all CSR campaigns in Pakistan that witnessed over twenty thousand registrations at PAF Museum. Fahad Mustafa along with many other celebrities pledged to wash our hands. Present at the pledge were Adnan Siddiqui, Anoushey Ashraf, Saira Kabeer and Yasir Hussain. 

Celebrities all over the country were excited to be apart of  High 5 Save 5 and called our to their fans to be a part of this campaign, amongst there were, Ali Zafar, Waseem Akhram, Sajal Aly, Feroze Khan, Syra Yusuf, Shahroze Sabzwari, Shahzad Shiekh, Aashir Wajahat, Sonya Hussain, Ahsan Khan, Zhalay Sarhadi, Hareem Farooq and many others. 

A recent study shows that 1.7 million children are unable to reach their fifth birthday due to easily preventable diseases such as diarrhea and pneumonia. Most of these lives can be saved through simple practices like hand washing with soap - one of the most effective and low cost prevention for illnesses like diarrhea and pneumonia.

Unilever Pakistan through its brand Lifebuoy co-founded Global Hand washing Day in 2008 with public and private partnerships. The day which is now is now celebrated in over 100 countries across the world has served as a powerful platform to extend the message of health and hygiene to billions. Through its social mission, Lifebuoy soap aims to impact over a billion lives around the world by 2020.

This year Lifebuoy is striving to make a difference through collective effort and save precious lives by encouraging people to High 5 for Hand Washing. People gathered at PAF Museum Karachi on 22^nd October to participate in this grand event. For each High5 collected, Lifebuoy aims to inculcate the healthy habit of hand washing with soap by teaching them the importance of washing their hands with soap at key occasions, before meals and after the restroom.

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The Music Launch Of Film Lahore Se Aagey

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ARY Films and Showcase Films hosted an exclusive media event for their joint production "Lahore Se Aagey", starring Saba Qamar and Yasir Hussain, in Karachi, officially kicking off the promotions of the film.

Lahore Se Aagey is an upcoming Pakistani romantic-comedy film directed and produced by Wajahat Rauf. It is the sequel to the 2015 comedy film Karachi Se Lahore and is scheduled to release on 11th November 2016. 

Lahore Se Aagey music album includes five tracks, out of which four have been composed by Shiraz Uppal – while Tere Bina, sung by Aashir Wajahat, is composed by Syed Adeel. The main vocals of the album are by Aima Baig, who has sung, Kalabaz (with Jabar Abbas), Be Fiqriyan and Ehl-e-Dil. Zara Si Laga Lo vocals are by Shiraz Uppal himself.

It was Saba Qamar who stole the show. The TV drama actress was looking beautiful in Natasha Kamal dress. She talked about her experiences of acting in a film. She also admired her director's efforts in dealing with the difficulties during the film shoot. 

Yasir Hussain, who was wearing a traditional dress by designer Amir Adnan, shared his experience and character details with media.

The film penned by Yasir Hussain, and also includes Agha Farhatullah, Mubashir Malik, Rubina Ashraf and Behroze Sabzwari in pivotal roles. 

“The entire team has put their heart and soul in putting together the music album of Lahore Se Aagey and now just hope these songs are imprinted in the hearts of listeners, since music is a very important part of the film and how the story progresses.” Wajahat Rauf, the producer and director of Lahore Se Aagey, commented.

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Review - Mustela Is A Perfect Solution For Baby's Skin

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A couple of weeks back, Mustela sent us their products for the purpose of review. We are really Thankful to the brand Mustela for this kind gesture.

The products seemed very promising so we decided to share all of the Mustela products with one of our lovely friend who recently blessed with a new-born cute baby boy. She agreed to use products after consultation with her doctor; because like every mother, she is also very careful and critical of using new products for her new-born. Our friend’s doctor told her that she can use Mustela products as they are made of natural ingredients and are mostly suitable for infants and mothers. The doctor also advised her to immediately stop the use in case of any reaction. But, the result was excellent as there was no reaction at all.

In fact, the baby’s skin reacted very well to these products and after daily use, the outcome was a soothing effect without any allergies. Now, our friend plans to buy some more Mustela products for her baby and for her own use because this brand has satisfied her very well.

The Brand Claims:

For more than 60 years, Mustela products are taking care of little babies and mothers. Developed in partnership with reputed researchers and dermatologists, Mustela Skin Care is perfectly suitable for the specific needs of babies and mothers to-be skin.

Mustela’s eco-friendly products pay special attention to the development of textures and gentle olfactory notes for pleasure of use. The brand’s products contain Glycerin, Avocado oil, Sunflower seed oil, Jojoba Oil, Castor Oil, fruit extract etc.

Mustela products are hypoallergenic, high tolerance from birth-on and are free of paraben, phenoxyethanol, phthalates and alcohol.

Verdict:

Due to the presence of natural ingredients, Mustela products are suitable and highly effective for both baby and mother. For baby’s delicate skin, Mustela products provide harmless, risk-free solutions for all kind of skin itchiness and allergies.

Following are some Mustela products that our friend used for her baby and found them very helpful. Her baby loved these products as these provide refreshing calmness and undamaging results.

Crème Change

Mustela Crème Change Vitamin Barrier Cream is best for babies as it prevents, relieves and repairs irritations and redness after each diaper change. It is formulated to minimize the risk of allergic reactions.

The 98% of ingredients are from natural origin with zero percent perfume and zero percent preservatives and have no harmful effects.

Tip: Do not use it on an oozing skin.

Stelatopia

The emollient properties in this cream provides immediate relief and an effective lipid replenishing. Stelatopia treats baby eczema and improve the soft skin due to its Sunflower Oil Distillate. It also nourishes baby’s delicate skin by relieving irritation speedily and helps bring back flexibility to the skin.

Hydra Bebe

Mustela’s Hydra Bebe really moisturizes baby's facial skin very well. It leaves the new-born’s skin soft and smooth. It is specially formulated to reduce the risk of all allergic reactions.

PhysiObebe

Mustela’s PhysiObebe is no-rinse cleansing fluid which is formulated to fight the risk of any allergic reaction. It is ideal for daily use. It is highly tolerant to baby’s eyes. It is best to use for face and diaper area, as it cleans well and leaves the skin soft.

Rating:

We would like to rate Mustela 5 out of 5.

Availability:

You can get all information by contacting Mustela Pakistan on their Facebook page Mustelapk.





Disclaimer: It is advised to use any products only with your doctor's consultation. 
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Amir Adnan's Game Changing New Collection "The Way Forward"

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Amir Adnan's game changing new collection "The Way Forward" draws inspirations from a modern man that chooses to dress in a minimalist, yet classy manner. 

Focusing on extreme craftsmanship, the latest range includes tuxedos, signature cut jackets, linen shirts and statement ties. Amir Adnan, who will be showcasing “The Way Forward” at Fashion Pakistan Week 2016, moves forward with menswear and introduces an array of sleek black and regal hued fusion of western wear. 

Talking about his design philosophy, Adnan said, "When I create a Kurta, a chemise or even a shirt, I think of my man wearing it at a formal dinner hosted at an International Convention in London or at a warm family gathering at Eid. I see him using it with the same ease and aplomb. I take exquisite elements of our culture and synchronize them on modern silhouettes-while ensuring that the price points back at the product"

Packed with insatiable desire to design, Amir Adnan changed the old perception of formal wear to the emancipation of the modern day man. In 1992 he designed his first range of italic jeans, conventional denims block printed with a hint of ethnicity, and launched them in America. He also revived the Sherwani, the traditional long coat, which was buried with the lords and maharajas of yesteryear. 

Over the time, Adnan's design philosophy has evolved enormously. Now his line of porter is available in Pakistan and Dubai. His exclusive couture, especially highly ornamented traditional grooms wear, caters to an important list of clientele.



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Huma Adnan's New Midnight Garden

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Huma Adnan Bride sets out to showcase a new collection titled Midnight Garden. Introducing a new romantic glamour of time, this collection combines the scattered and placed florals in rich gem colors such as, deep purples, beetroot extracts, cranberry concentrates and peachy pastels that remains apt and trendy for the Winter festive season.  

Huma is presenting embroidered and sequin work finesse in her sculpted silhouettes. The new bridal collection is voluminous and curvaceous, while at the same time, reminisces the cascading waterfalls against a deep blue sky. These silhouettes will showcase at Fashion Pakistan Week 2016, 

Huma Adnan who stepped into fashion designing with her own brand, FnkAsia, said, “My creations are a mix of my Pakistani sensibilities and aesthetics and my global outlook and exposure to fashion”

Since its inception in 2001, FNKASIA has been embraced by free-spirited and confident women who are drawn to the brand's unique signature aesthetic: a juxtaposition between vintage and modern, reserved and unrestrained, traditional and innovative. Inspired by world cultures, the arts, and historical dressmaker techniques, the FNKASIA brand transcends fashion trends with its beautifully crafted clothing and accessories.

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Review - Red & Black English Boot House Slide-In Slipper

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From last couple of weeks, I was trying to write a review about a Slide-In Slipper. But hectic routine stopped me from doing so. Today I will share this long pending review.

The Brand Claims:

English Boot House - EBH has a history of 62 years of shoe-making. The brand EBH offers a huge variety of footwear, leather goods and accessories for both women and men. 

Verdict:

My new Red & Black Slide-In Slipper is made of leather with black leather sole. It has antique metallic bronze metal embellishment. I like it very much due to its light weight and good grip. 

It has one inch heel which makes it a good choice for wearing it from casual to semi formal dresses. 

It's sole is very soft and it is very easy in walk. This slide-in slipper has matt look and I am loving it mostly due to this dull appearance. 

The colour combination of Red and Black is something like neutral combination that can go with any outfit easily without breaking any colour matching.

Rating:

I would give this slipper 4.5 out of 5


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Recipe: Traditional Shahi Haleem

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Haleem is a traditional dish made up of lentils, pulses and meat.  A certain amount of various spices is important to enhance the flavour and aroma of haleem. This dish can be made with beef, mutton or chicken, but, if you are looking for the authentic taste than beef is best.

Haleem usually takes around 5-6 hours to cook and needs a lot expertise to make the right ratio of spices and lentils etc. To avoid any inaccurate ratio, the best way is to go for a brand’s spice and lentil packet, easily available in market and stores.

Today we will share haleem recipe made with Shan Shahi Haleem Mix. The ratio of spices and lentils is very balanced in this packet. All you need is to buy meat portion and your dish will be prepared easily. 

Let’s start our recipe

Ingredients

Meat boneless 400g

Bones 500g

Oil 1-2 cups

Onion 1

Shan Shahi Haleem Mix with two sachets of spices and pulses, grains.

Steps of Cooking

Heat half cup oil, add meat and Shan Shahi Haleem Mix. Stir fry for few minutes Add pulses and grain. Add 12 cups of water.

Cover and cook on low heat for about 4-6 hours until meat is tender.

Remove bones and discard. Blend mixture into a thick paste with wooden spoon or slightly grind it in a blender.

Again add water 2 cups and cook for 20 minutes.

Heat remaining oil and fry the sliced onion until golden. Pour into Haleem. Cover and cook on low heat for 20 minutes.

Garnish with fried onions, finely chopped ginger, green chillies, green coriander and lemon juice.

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Mondelez Pakistan Launched Sugar-Free Gum Trident

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Everyone likes chewing gum, some enjoy the refreshing taste and for others chewing gum is just a habit. But, most of the varieties of chewing gums available in markets are not sugar free. It is a fact, that consuming extra sugar through beverages, toffees, sweets and chewing gums, is injurious to health and can cause many health related issues and serious problems.

To find taste and sugar free, the two most important benefits, in one single chewing gum is really difficult. The only brand that is offering both benefits, is one and only Trident. It is a world renowned brand that has come-up with variety of tastes; and it is amazing that all these refreshing chewing gums are sugar-free.

Mondelez Pakistan recently imported Trident for its Pakistani fans. We are really Thankful to Mondelez Pakistan for sending us lovely goodies with lots of Trident gums. We loved the amazing taste of these gums that came in eye catching packaging.

In local market, Trident is available in two formats and four flavours. The flavor Mints includes Spearmint and Peppermint, the others are strawberry and watermelon in fruit flavor. 

Trident gum has an in-depth history associated with its name; it was launched in 1964 and was the first delicious tasting sugarless gum. It is also interesting to know that Trident actually started its journey as being introduced as the first patented sugarless gum and since its inception till date; it has been the household favourite, given its superior brand image and great taste.

Trident is a world renowned brand; sold in more than 70 countries across the globe, under the various sibling brand names. For example, it is known as Beldent in Argentina, First in Turkey, Hollywood in France, Dirol in Russia, and Stomirol in most of Europe and Africa.

Trident’s worldwide image is based on fun and outgoing characteristics, for instance, witty, relatable, straightforward, unexpected, and bold. The tagline ‘refreshes the mouth and mind’, has been very aptly devised considering Trident’s functional attributes and its image that focuses on breaking stereotypes and becoming the best version of yourself. There are some very interesting facts that shape this very brand image of Trident into that of a sporty and fun loving product and these depict the story of the brand itself.

Following are some of the interesting facts associated with Trident:

Trident is the first gum in space:

It has been in every space shuttle mission since 1981. In the 1960s, NASA selected Trident gum as the official chewing gum for the Gemini space flights.

Trident Fan-Following:

Another amazing fact about Trident is its Facebook community; it has more than 14 million Trident lovers around the world.

Skyrocketing Sales Figure:

Trident had over $1 billion in annual sales globally in 2015.

Global Reach:

Being a favourite gum, Trident is easily available in more than 70 countries.

Did you know what chewing gum can do to your brain?

You feel more composed: There is a rhythmic motion associated with chewing gum which is proven to reduce nervous energy and help you feel calm.

It reduces stress: Chewing reduces levels of cortisol, the hormone most closely used to mark stress.

It improves your memory: It’s been proven that chewing gum enhances working and long-term memory and increases serotonin to the brain that can make you feel more content.

It keeps you focused: People have been proven to accomplish mental tasks 20% faster when chewing gum. Recall your Math preparations?

It makes you more alert: Chewing gum allows you to moderate your attention and keep you in the moment.

So what’s your reason for chewing Trident gum?

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Jennifer Aniston 'Makes A New Friend' On Emirates

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Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new TV advertising campaign for the world’s best airline.

The ad builds on the success of the first Emirates-Jennifer Aniston ad launched last year, a much talked-about campaign which quickly went viral.

   

In a similar vein to the first light-hearted TVC, the Golden Globe and Emmy award-winning actress brings her distinctive personality, classic style, and a touch of humour, to showcase the A380. In the ad, Jennifer befriends Cooper, a young boy who she finds playing in her Private Suite in the Emirates First Class cabin, while she was freshening up in the Shower Spa. The two strike up a conversation and build rapport, as they stroll through Emirates’ Business Class cabin and Onboard Lounge.

Sitting on the stairs between the lower and upper decks of the aircraft, Cooper tells Jennifer about his aspirations to become a pilot – of ‘this plane’, pointing to his model Emirates A380 aircraft. In Economy Class, Cooper is finally reunited with his surprised parents where Jennifer chooses to remain and enjoy Emirates’ ice inflight entertainment system with Cooper. The ad ends with Cooper’s mother relaxing in Jennifer’s Private Suite, having exchanged places with the Hollywood star.

Boutros Boutros, Emirates’ Divisional Senior Vice President, Corporate Communications, Marketing & Brand explained: “A year ago, when we launched our first ad featuring Jennifer Aniston, we were overwhelmed by what a social phenomenon it became. The humour resonated with audiences around the world, and the ad was viewed by millions of people, generating thousands of conversations. Fans of both Emirates and Jennifer loved her effortless charm and humour, and enjoyed a story that deviated from traditional airline advertising.

“We were overrun with requests to see Jennifer again. She has an enduring, universal appeal that is at once sophisticated, but also down to earth – a great match for our brand. This new ad perfectly captures the fun, spontaneity and glamour of flying on Emirates, and we are confident audiences will find it as memorable as the first.”

The TVC was directed by industry veteran and Oscar-nominee Bryan Buckley, who is acclaimed for his numerous Super Bowl ads. The script and creative concept was a collaboration between Buckley and Emirates’ in-house advertising team and produced in conjunction with the WPP Group.

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