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The first Pakistani online film ‘Oye Kuch Kar Guzar’ or ‘take the plunge’ will inspire and actuate Pakistani youth into discovering their true potential and self-reliance in order to work their way towards realizing their dreams.
The film is the first of its kind to be crafted and featured solely on YouTube. Besides inspiring youth into self-discovery and self-belief, the maiden online film will go long way in strengthening the digital ecosystem and digital uptake in the country. It will establish and bolster digital media as a convenient and reliable entertainment resource in the country.
‘Oye Kuch Kar Guzar’ is especially designed to appeal to the youth
of Pakistan. It will be the first time that a brand will allow viewers to
choose their own story by using annotations, cards and end screens. The film
aspires to enable youth to overcome their constraints, follow their dreams,
confidently express themselves and own up to their individuality.
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| Picture Credits: Movie Shoovy |
The film is a distinct genre
to allow the viewer to steer the story flow according to their own taste and
preference. The film is split into mini episodes and at the end each episode,
the viewer can navigate the story in their chosen direction, besides being able
to skip ahead or see related videos throughout.
Speaking on concept of Oye
kuch Kar Guzar, Haris Rasheed, the director of the film said, “Coming from a middle
class family, this is a story I myself deeply connect with. We all struggle to
find our place in this fast paced world, and most of us give into the pressure
of settling too soon with what we can achieve rather than what we want to
achieve. With passion one can do what they want to do rather than what they
have to do. Breaking free of the ‘norms’ of society and finding your own place
and your own voice in this world doing what you love is what this story is all
about.”
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