Hasan Rizvi's Body Beat Events & PR and Empact Activations, the creators of Cornetto Pop Rock are ecstatic to announce the launch of music video nation-wide. The funky rock song "PYARWYAR" sung by Quratulain Baloch (aka QB) featuring Noori is written by QuratulainBalouch herself.
QB comments at the live concert:
“I am here at the Cornetto Pop Rock concert and I’m excited and nervous at the same time. I finally got to perform my original tracks for the first time. So thank you Cornetto for this opportunity.”
Music for this song has been composed by BIY records. The song 'PYAR WYAR' is QB's first attempt at writing her own lyrics and composing her own melody.
“After watching her write her own lyrics and be a part of the whole process, it is very clear that QB has the potential to be one of Pakistan's finest songwriters & we need platforms & initiatives like this one brought to us by Cornetto to surface the concert culture again.”
‘What is very exciting about CornettoPopRock is that it has actually supported our creative process to the fullest and that is something which is unique and rare. Because usually, brands just ask you make songs that they want but Cornetto gave us full creative freedom which is a big deal’
'This song is all about emancipation and practicing the freedom to live and explore everything that the world has to offer. The fit of this song in all its lyrical genius is such a perfect marriage with Cornetto, as the brand too primarily focuses on youngsters daring to live and love and explore different avenues of freedom around them. I wanted this video to be hip, funky, colorful and loud, much like the poprock composition of this song and the hip and happening feel of the brand. Cornetto and Pyar Wyar together felt like the best complimenting ingredients to a delicious video direction!’
The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,Umair Jaswal, Qurram Hussain, Zoe Viccaji, Quratulain Baloch and the international sensation Ali Zafar.
Enjoy song Pyar Wyar - QB & Noori