Masood Alam: A Cultural Fusionist In Pakistan's Music Industry

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Masood Alam's works provide one-of-a-kind musical experiences.

Music is widely considered the most ubiquitous among all art mediums. It is an art form that communicates thoughts and emotions in profound ways through the attributes of cadence, syncopation, harmonization, and tone. It symbolizes self-expansion, belonging, and perception. Music's beauty can only be justified by a real artist who has a great passion for it and Masood Alam is one such example whose passion and destiny led him in the music world.

Alam, who grew up in Karachi's outskirts, never created music only if he had anything to express.  He never replicated his expression; he never overstayed his welcome. No two of his compositions are the same; each one produces its own dimension. In music like the Second Symphony, he represents his emotions to us in a pure and powerful manner.

As a promising young music producer, composer, and songwriter, Alam’s melodic creativity is breathtaking, his harmonic accent is delicate and instantly recognized, and his art is rich but never overwhelming. He has the ability to make his listeners feel as though he is speaking directly to them.

As an inspiring musician who gave up a comfortable life to pursue his passion for music, Masood Alam has worked for free on most days of his career in Pakistan’s music world. He got his big break when PTV asked him to create music for one of their transmissions "123 Check" for which he received widespread praise. Alam unwillingly toiled day and night from studio to studio and created 76 compositions in a year, which is beyond most Pakistani musicians' imaginations.

The 123 Check successfully highlighted the sonata form of many musical genres spanning from well-known Pakistani pop beats, acoustic renditions, contemporary western and local ballads. This contributes to improving the unforgettable experience for music enthusiasts.

Masood Alam recently founded a music foundry, which has helped other composers, musicians, and vocalists construct a music institution and shape their careers. This foundry has produced a lot of melodious music for Pakistan's most popular brands and musicians. His cause is continuously growing and blooming.

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