Dhaani Launches Outlet In Lahore


The luxury pret brand Dhaani launches its first outlet in Lahore. Started by sister duo Asma and Ambreen Aslam, Dhaani showcased their latest collection of semi-formal women’s wear.  

Situated in the prime location of Y Block DHA Lahore, the launch event presented the design philosophy of the brand. The pret designs are made for those strong and confident woman who appreciates trends with comfort, fragility and femininity.

The brand representatives shared their reason for choosing the name Dhaani, to represent colour, delicacy and easy-to-carry clothing. "We make clothes that we personally like to wear," said the designer Asma Aslam.

Dhaani fuses various elements along with unique embellishment techniques, such as use of material, exquisite cuts and bold use of colors, to make it stand out. The price range of the brand starts from PKR 2,500.

Dhaani's brand ambassador Sara Loren attended the launch. Sara stated that Dhaani is perfect for the modern day woman who knows how to stay relevant, aims to become a trendier and more confident version of herself. "Dhaani luxury is chic, trendy, affordable and quirky," she further said. 

The launch was attended by fashion industry stalwarts, celebrities, journalists, socialites, bloggers and noted individuals from all walks of life. Many celebrities were dressed in Dhaani's latest collection.   


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