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Situated in the prime location of Y Block DHA Lahore, the launch event presented the design philosophy of the brand. The pret designs are made for those strong and confident woman who appreciates trends with comfort, fragility and femininity.
The brand representatives shared their reason for choosing the name Dhaani, to represent colour, delicacy and easy-to-carry clothing. "We
make clothes that we personally like to wear," said the designer Asma
Aslam.
Dhaani fuses various elements along with unique embellishment techniques, such as use of material, exquisite cuts and bold use
of colors, to make it stand out.
The launch was attended by fashion industry stalwarts, celebrities, journalists, socialites, bloggers and noted individuals from all walks of life. Many celebrities were dressed in Dhaani's latest collection.
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