Junoon Is Back After 13 Years And The Credit Goes To Peek Freans Sooper

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Yes! The sufi rock band Junoon is going to make a comeback after 13 long years and this reunion is a result of efforts by a biscuit company named Peek Freans Sooper.

During thirteen years of music life, Junoon recorded more than six albums, including the melodious Talaash (1993) and the patriotic song Azadi (1997). These songs really touched the hearts of their fans.

The troika of singer-songwriter, guitarist and multi-instrumental composer, Ali Azmat, Salman Ahmed and Brian O’Conell have been working together for an upcoming project, Sooper Hai Pakistan Ka Junoon.

It is now official that English Biscuit Manufacturer's brand Peek Freans Sooper is actually reuniting the world-renowned ‘Junoon’ after more than a decade. This reunion is aimed at uniting the people of Pakistan through Junoon's legendary and inspiring sufi music. 

Sooper operates on the principle of putting Pakistan first by highlighting its many strengths that will further solidify its position on the world stage.

Passion, or as we call it, Junoon, is the hallmark of the Pakistani people. As we approach Pakistan's 71st Independence Day, the belief that Pakistan is indeed a super nation with Junoon brimming within its people, “Sooper hai Pakistan ka Junoon” brings something that the people of this country have been waiting for a very long time. 

‘Sooper hai Pakistan ka Junoon’ seeks to bring the message of rising up together through the reunion of Junoon and by spreading the message of patriotism, unity and harmony across the nation.

EBM's Head of Marketing, Ayesha Janjua while speaking to the media on this prestigious occasion said, "The reunion of Junoon is a pivotal moment in history and the role of EBM in making this happen truly embodies the spirit of the nation's favourite brand, Peek Freans Sooper.  In the years to come, Sooper will continue to be the positive voice that inspires millions of Pakistanis."

Last year's Guinness World Record for the Largest Cookie Mosaic in the shape of the Pakistani flag was won by none other than Peek Freans and in this manner the brand created a new record for Pakistan on its last year's Independence Day.  

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Zalmi Foundation Co-Hosting 3rd National Youth Summit Pakistan In Gilgit Baltistan

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Zalmi Foundation, along with its franchise Peshawar Zalmi, is co-hosting third National Youth Summit Pakistan in Gilgit Baltistan from 8th to 10th August. 

The other collaborators include Center for Sustainability Research and Practice (CSRP), University of Lahore, IIUI, Karakoram International University (KIU), and Islamic Research Institute (IRI). The summit will held at Karakoram International University (KIU), Gilgit Baltistan.

The summit's topics will include 'Governance, Environment and Social Cohesion' and it aims to discuss on the prevalent issues in Pakistan. Students from universities across Pakistan will come and participate in the event in which they will exchange, experience and explore ideas and discuss issues related to summit's topics.  

After successfully executing sports and youth empowerment activities in KPK, Zalmi foundation is now moving to beautiful landscape of Gilgit Baltistan. It believes that it is essential to gather the youth of the country at one platform to understand the local dynamics and ensure a cooperative society to mitigate numerous challenges at different levels, not only at a national but local and international level as well. 

Several workshops, debates, and conferences will be held during the summit where the students will exchange their thoughts with each other and start their journey towards becoming leaders of tomorrow. 

Peshawar Zalmi & Zalmi Foundation, Chairman, Mr. Javed Afridi said, "Zalmi Foundation, after conducting several events in KP for the empowerment of youth, has now landed with its mission in the beautiful land of Gilgit Baltistan. We are delighted to be here and hope to leave a positive impact on the youth." 

He further added that "such activities are necessary in today's world so that our youth is interconnected and familiar with each other's cultures and celebrate the diversity. Exhibition Cricket and Polo Matches will also be played alongside the event".

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Peshawar Zalmi Announces Zalmi Azadi Cup In August

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Under the umbrella of Zalmi Foundation, Peshawar Zalmi announces Azadi Cup from 7 to 14th August in Khyber Pakhtunkhawa (KPK).

"In the auspicious month of August, Peshawar Zalmi announces the launch of Azadi Cup in KPK which is going to provide a platform for the youth to showcase their talent yet again".

The Peshawar Zalmi Chairman, Javed Arfidi further said, “The prime objective of holding the event is to mark the Independence Day celebrations and provide a platform to the youth to showcase their talent yet again,”

To boost youth’s excitement for upcoming Independence passion, Peshawar Zalmi announced the Azadi Cup with 60 teams who will compete against each other. The top six teams will play in final rounds. It is a tremendous chance for all the young emerging cricketers to intermingle with other remarkable players.

Mr Javed Afridi said, "The players who benefited from the Zalmi Haier 100 pitches project will be seen in action in the Azadi Cup. We believe that the practice they have done on these pitches will be put to good use in the Azadi Cup 2018. Peshawar Zalmi is committed to facilitating our youth in every way we can".

Zalmi Foundation is totally determined to provide a huge platform for Pakistan’s young cricketers to show their talent. That’s why Peshawar Zalmi is coming up with a first-hand and better concept to engage youth’s sports’ ability. 

Peshawar Zalmi is the best PSL Franchise with so many achievement in last 3 years including Peshawar Zalmi, Talent Huntt in KP, Global Zalmi League, Benoni Zalmi, ZalmiFoundation, Zalmi School League, ZalmiMadrasaLeague and now the Zalmi Azadi Cup is another new feather in the cap. 

The Azadi Cup will commence on 7th August in Peshawar and the final will be held on 14th August.

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