Review - Beauty & You Created Beautiful Moments For Karachiites

.

Not many events happening in my city are women oriented. So, whenever there is an opportunity to attend an event particularly organized for women and their families, I always mark my calendar to attend it.

Recently, I was lucky enough to be invited to an event that focused on beauty, fashion, makeup, tips. It was organized in the spacious Global Marquees by Cool and Cool. The three-day-long, starting from 24^th to 26^th April, Beauty & You event got tremendous appreciation from women. It was Pakistan’s first ever beauty event covering women’s interest areas. 

Through Beauty & You expo platform, Cool and Cool gave an opportunity to several brands such as Shower Scents, Jennifer’s, Make-Up City and Hemani to display their products at the event. The jewelry stalls caught special attention of ladies. 

There were three makeup masterclasses by well-known artist including Masarrat Misbah, Nadia Hussain and Angie Marshall. These makeup classes were free of cost and covered the new tips and tricks of latest make-up trends. The bridal makeup were the highlights of the event. A large number of women attended these classes on all three days.

The event also set-up a huge food-court with delicious pizza, burger, chaat, rolls, juices, cold drinks stalls. The food brands included Subway, Dunkin’ Donuts, Chatkhaar and Naurus serving up tasty sandwiches and slushies. There was also a play area for children.

In case, you have missed this opportunity of attending the Beauty and You expo, I would say DO Not WORRY!

Yes, don’t be sad, because the winter edition is on the way; happening on the 7th, 8th and 9th of December 2018.

So, until then Chao :) 

.

Tweet

The Bloggers' Meet-Up Of The Town

.

It was a warm evening of anticipation. Yes that is the word. Brands have a natural pull and people want to show up at their events to learn about them. What is the charm of showing up at a meet up?

I had the same question in mind when i was debating with myself on forming a meet-up. It would always come down to, ' it's a meeting, don't overthink it.' But a small event was making me nervous. I still think it was more than just nerves. It was a question on how our dynamics as part of a group and the city work. As social animals we are inclined to socialize but as Karachiites we have a different social order to things or rather we have developed a different social order. We speculate and we judge. A lot sometimes, leading to the eventual break down of intentions and promises.

Let's take an example. From my personal life. I love attending the Plant Show that happens every year on Sea-view. It helps me see the diversity and I was looking forward this year to buying a lot of succulents. But... It was largely disappointing. The variety had gone down and so had the pull of the exhibit. 

Photo: Agri Tourism Development Corporation of Pakistan

Would i go next year? Maybe but not with so much jubilation especially since there was such an exorbitant price ticket on the entrance which used to be virtually free with a large footfall.

Array Of Flowers At The Plant Show

I wondered if my meet-up would have the same fate? Fizzling and dying out eventually. 'Overthinking' again. Let's face it. Technology changes and so does the way we do business but outreach and the way businesses have created an outreach hasn't changed. That is alarming.

Marketing is still being ruled by age old concepts of large bill boards and advertising space on TV channels. Huge marketing budgets are set for viewership. Content marketing and distribution is in its nascency. We still believe in standing out from the crowd by being the bold and the beautiful. We still have problem mixing and having a conversation to get our message across. The bold and the beautiful stance requires 1 lac rupees (a conservative figure). The same amount spent on a content marketing mix would reach more people and more conversions would ensue. But then that’s just my point of view.

Bloggers enjoying the event

The days went by and finally came the day of the meet-up. Meeting with bloggers was comforting in one way. They wanted such a space to survive. They wanted to meet and know more. They want to grow their businesses. Whether for sake of having a conversation or just to get out of their hectic work routines, such a space gave them a breather. The reasons were different but it seemed to grow on them. Apart from some logistics issues no one had issues with a space. K-Town found supporters and it was live.

If you are wondering, will there be another meet-up? 

Yes, definitely. Actually, it’s just around the corner. Do join us and let’s get the conversation going. 

Want to know what happened? Read here all the details.

.

Tweet

Dual-Screen Smart Phones Launched In Pakistan By Meizu

.

The Chinese brand Meizu Technology (MEIZU) announced two new flagships named Pro 7 and Pro 7 Plus along with two mid-rangers Meizu M6 Note and Meizu M6.

The processors greatly increase the performance while reducing power consumption at the same time. Whether it's a phone call or a powerful game, these smart-phones won't let you down.

Both smart-phones have two displays; its main panel, and a secondary display. The secondary display is on the back side of the phone. The screen size is nearly 5.70 inches with a resolution of 1440x2560 pixels.

Having a rear flash Dual LED, both models have good primary 12 mega pixel cameras on the rear, while a 16MP camera lies on the front side of the smart-phones.

Available in Matte Black, Space Black colours, the Meizu Pro 7 Plus has 5.70-inch touch-screen display with a resolution of 1440 pixels by 2560 pixels. 

The dual-camera gives the PRO 7 enhanced night image quality, richer detail, and an all-new blurring mode, so that each shot is a work of art.

It is powered by 2.6 GHz MediaTek Helio X30 processor and has a 6 GB of RAM. The 64 GB internal storage can be expanded.

The Pro 7 plus can be run on Android 7.0. It is powered by 3500mAh non removable battery. It has 157.34 height, 77.24 width and 7.30 thickness.

The Meizu Pro 7 Plus is a dual SIM with GSM, CDMA and GSM, CDMA). Its connectivity options include Wi-Fi and GPS.

.

Tweet