Review - J.'s Rung Hum Se Hain Collection 2018 Is Fusion Of Ethnic Styles

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Enjoy summer season with J. Rung Hum Se Hain

Fashion brand J. Junaid Jamshed launched its Spring Summer Collection Rung Hum Se hain 2018 at Dolmen Mall. The Collection features fresh fusion of traditional ethnic style with a clash of contemporary baroque and realistic floral designs. 

Keeping in line with the theme, the new designs have vibrant color palettes in both unstitched and pret wear. 

Ayesha Ahmed, GM strategy J. said, "If we look around not only local brands but international brands including DKNY, Mango, Tommy Hilfiger, Nike and Burberry have taken extra steps to cater to their clientele in the Middle East, while Halima Aden made history last year by being the first hijab-wearing model to grace the cover of Vogue."

She further said, "If u ask me, J. is about an attitude, it is all-inclusive to any woman from any faith, background or age who chooses to take a stand in how they present themselves. We are proud to launch our incredible Spring Summer Collection 2018. Our very contemporary style culture collection."

In 2002 J. became the first major fashion brand to cast no model in their campaigns. The brand claimes to be deeply connected with its culture. Be trendy yet modest or call it a Contemporary style culture! 

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